Poseidon Diving Systems Announces New UK Distribution Model

Published 1 year agoon February 28, 2025

Poseidon Diving Systems, a global leader in innovative diving equipment, has announced a significant change in its distribution model for the recreational diving market in the United Kingdom. Effective March 3rd, 2025, distribution will be managed by Liquid Sports, headquartered in the UK.

This strategic shift underscores Poseidon’s commitment to strengthening its dealer network, improving service levels, and ensuring greater availability of Poseidon products across the UK. By working directly with Liquid Sports, Poseidon aims to enhance efficiency and provide better support for retailers and diving professionals.

Liquid Sports – A New Era of Distribution

Liquid Sports is now the sole authorized distributor of Poseidon™ brand sport and technical diving products in the United Kingdom. Led by Managing Director Alastair Ansell, the team at Liquid Sports brings extensive experience in dive industry sales, modern logistics, and superior B2B customer support. They are currently stocking up their warehouse which will ensure that most orders can be fulfilled immediately from inventory based in the UK. Streamlined logistics and operational efficiencies will also introduce attractive new pricing for retailers and consumers alike.

Key Information for Dealers:

For all orders: For any questions regarding outstanding orders, please contact alastair@liquidsports.co.uk.
Future Orders: From the 3rd of March, please contact alastair@liquidsports.co.uk.

Quotes from Leadership:

The CEO of Poseidon Diving Systems AB stated: “This new distribution model represents an exciting evolution for Poseidon. By partnering with Liquid Sports, we can ensure a stronger and more responsive presence in the UK market, ultimately benefiting both our dealers and customers. Liquid Sports have a wide range of products in the premium segment where we at Poseidon can fill a gap in their portfolio when it comes to our breathing technology.”

Alastair Ansell, Managing Director of Liquid Sports, added: “We are thrilled to take on the responsibility of representing the Poseidon brand in the United Kingdom. Our team is committed to delivering exceptional service, streamlined logistics, and a superior product experience to our retail partners and diving professionals.”

Poseidon Diving Systems remains in a strong financial position, and its leadership is confident in the success of this transition. The move marks a pivotal step toward expanding the long-term presence of the Poseidon brand in the UK market while delivering enhanced support to its dealer network.

About Poseidon Diving Systems

Founded in 1958, Poseidon Diving Systems has been at the forefront of innovation in the diving industry, pioneering groundbreaking technologies in open-circuit and closed-circuit rebreather systems. Headquartered in Gothenburg, Sweden, Poseidon continues to set industry standards in performance, safety, and reliability.

www.poseidon.com