PADI makes a splash at Palma International Boat Show

PADI created a buzz at the recent Palma International Boat Show in Mallorca where a real-life PADI branded mermaid engaged exhibitors and guests to showcase their PADI Open Water Diver and PADI Mermaid Courses.

The Palma International Boat Show, a prominent event in the yachting and boating industry, witnessed an impressive gathering of 271 participating companies, alongside a stunning display of 252 boats at sea. Drawing an enthusiastic audience, more than 32,000 people attended the show, setting the stage for PADI to captivate a diverse range of individuals with their mesmerising mermaid concept.

Over the course of two days, the enchanting mermaid made an eye-catching appearance, gracefully circulating among attendees while distributing flyers highlighting the PADI courses. As the summer season approaches, this interactive approach aimed to create awareness and generate interest in PADI’s Open Water Diver and PADI Mermaid courses, inviting water enthusiasts of all ages to explore the wonders of the underwater world.

“Our presence at the Palma International Boat Show allowed us to engage with a wide range of yachting and water sports enthusiasts,” said Josep Lluís Massuet, PADI EMEA Regional Manager, Spain.

“By featuring our PADI branded mermaid, we aimed to capture attention, spark curiosity, and promote our courses that empower individuals to begin their underwater adventures, explore and save the ocean.”

The PADI branded mermaid at the Palma International Boat Show served as a symbol of adventure and environmental stewardship, embodying PADI’s commitment to seek adventure and save the ocean.

For more from PADI, please visit www.padi.com