Jeff chats to… Joanna Ruxton MBE, filmmaker and conservationist, about her life and work (Watch Video)
“If you really care about our oceans and ultimately the planet on which we all live then do listen to what Jo Ruxton has to say about how we need to act now if we are to stop and reverse this destructive global trend we have created for ourselves and all other life.”
Jeff Goodman
In this exclusive Zoom interview, Jeff Goodman, Scubaverse Editor-at-Large, chats to Joanna Ruxton MBE, film maker and conservationist, about her life and work, ‘A Plastic Ocean’ (Netflix) and her new project Ocean Generation.
Jo graduated from London University with a degree in Marine Science. She started the first marine programme for WWF in Hong Kong, where she raised her family, and was a key advocate for the establishment of the first marine parks there.
She returned to live in the UK and was a Producer at the BBC Natural History Unit and a lead member of the BBC’s diving team, producing and directing underwater sequences since the first days of filming on Blue Planet.
Disappointed in the lack of conservation messages in BBC films, she left in 2008 to work independently to produce, A Plastic Ocean, (Netflix). She founded the charity, Ocean Generation (formerly Plastic Oceans).
She lives in Cornwall close to her daughters and their families and when not diving on location she enjoys cold-water sea swimming, whatever the season. Jo was awarded an MBE in the 2022 New Year’s Honours for services to marine conservation.
About Ocean Generation | UK Charity No. 1139843
Ocean Generation is an inclusive global movement that exists to restore a sustainable relationship between humanity and the Ocean.
Founded in 2009, the charity was established initially to support the production and message of our award-winning documentary feature, ‘A Plastic Ocean’, named by Sir David Attenborough as “one of the most important films of our time” and ignited mass public awareness about the impact of plastic on our Ocean.
No ordinary NGO, Ocean Generation combines the disruptive energy of a youth collective with years of experience in storytelling through science and film.
Find out more at www.oceangeneration.org
Rather listen to a podcast? Listen to the audio HERE on the new Scubaverse podcast channel at Anchor FM.





















