News
PADI Launches Unprecedented Global Referral Programme to Drive New Business for the Diving Industry
PADI® provides unparalleled support to its global membership base, launching a new diver acquisition campaign that encourages scuba divers to recruit their friends and family as their new dive buddies with incentives and benefits for everyone.
“PADI’s Seek Adventure. Save the Ocean Together referral Programme is the latest example of PADI’s investment in creating more business for our members and the diving industry as a whole,” explains Kristin Valette Wirth, Chief Brand and Membership Officer for PADI Worldwide.
“The referral Programme is simple and builds on the passion of scuba divers,” continues Valette Wirth. “We are inspiring, encouraging and enabling divers to refer their friends and family members to diving and bring them into the world’s largest community of ocean lovers and rewarding them for doing so.”
How the Referral Programme Works
The newly launched global referral Programme makes its debut this month on a global scale and is designed to send new diving recruits to the 6,600 PADI Dive Centres and Resorts and 128,000 PADI Professionals through word of mouth of the already 30 million certified PADI Divers.
Starting today, PADI Divers of all levels will be able to log into their PADI Account to send a 15% off link for the PADI Open Water eLearning course to their friends and family.
As an extra incentive, when the referee takes advantage of their gifted 15% off link, this unlocks a 30-day trial to PADI Club* for the referrer – giving them immediate access to discounts on PADI’s eLearning Programmes and certification cards, a FREE ReActivate Programme, and a subscription to Scuba Diving magazine digital version.
“By referring a friend, it is a two-for-one deal on staying connected, giving and getting exclusive discounts, and saving the ocean together. PADI is investing big in this campaign and we’re encouraging our community of divers, dive professionals and dive Centres and resorts to do the same,” continues Valette Wirth.
Providing PADI Members Marketing Toolkits
Designed to be the top-of-funnel marketing asset for all members to use, this referral Programme builds upon the trust and loyalty current customers have with new potential consumers – making it an effective tool to generate more certifications and new business leads to leverage.
Whether it is referring new PADI Open Water Divers or encouraging family and friends to continue their education together, PADI has created a marketing toolkit for members to use and make their own – with four mini-campaigns ready for them to choose from.
“These four mini-campaigns for the referral Programme focus on the core values of why you want to learn to dive in the first place: seeking wellness, connection, education, and purpose,” says Valette Wirth.
The referral Programme also feeds into the PADI Master Scuba Diver Challenge, providing professional members an extra incentive to sell more PADI Courses to their customers – with a chance to win a dream dive trip to the Maldives.
“By using the referral Programme and other PADI campaigns for your own business, we are continuing the legacy of inspiring the world to seek adventure and save the ocean together.”
To access the marketing toolkit visit the Marketing Hub on the PADI Pro Site.
Visit the PADI Pros Blog for more information on how to incorporate the referral Programme into your business.
About PADI
PADI® (Professional Association of Diving Instructors®) is the largest purpose-driven diving organization with a global network of 6,600 dive Centres and resorts, 128,000 professional members and more than 29 million certified divers to date. Committed to our blue planet, PADI makes the wonder of the underwater world accessible to all, empowering people around the world to experience, explore and take meaningful action, as Ocean TorchbearersTM, to protect the world beneath the surface. For over 50 years, PADI is undeniably The Way the World Learns to Dive®, setting the standard for the highest quality dive training, underwater safety and conservation initiatives while evolving the sport of diving into a passionate lifestyle. For divers by divers, PADI is obsessed with transforming lives and, with its global foundation, PADI AWARETM, creating positive ocean change. Seek Adventure. Save the Ocean.SM www.padi.com
Whether you are a beginner or a professional diver – with the three new main regulators from DYNAMICNORD, everyone will find their favourite regulator. They all look super stylish.
Excellent performance with the TR-80
Quality and performance are the be-all and end-all for regulators. It is not for nothing that the TR stands for Tec Reg. The innovative design of the TR-80 guarantees absolute reliability – even in ice-cold waters.
Perfect breathing effort at 0.8 J/l / certified for diving in waters below 10 degrees / structural design made of solid brass for best cold protection / membrane-compensated design with dry seal of the first stage / reduced exhalation effort thanks to optimized exhalation membrane and bubble deflector / adjustable Venturi (dive/predive) and adjustment knob for individual inhalation comfort / innovative design of the front cover prevents free-flow in strong currents or when diving with scooters / design made of sandblasted brass, matt chrome finish / 2 HP and 4 LP outlets / mouthpiece made of high-quality, anti-allergic silicone for maximum comfort.
Amazing underwater adventures with the IR-50
The IR-50 is the top regulator for advanced and experienced divers. Natural breathing is the essence of this regulator.
Ideal breathing effort at 0.8 J/l /certified for diving in waters below 10 degrees / compensated membrane / adjustable venturi (dive/predive) and adjustment knob for individual inhalation comfort/ outlet valve and deflector for minimum exhalation effort and reduction of bubbles on the face / design made of sandblasted brass, matt chrome finish / 2 HP and 4 NP outlets / mouthpiece made of high-quality, anti-allergic silicone for maximum comfort.
The Workhorse – our CS-30
For diving centres and diving beginners – the workhorse stands for strong construction, reliability and robustness. Perfect for your training.
Optimal breathing effort at 0.8 J/l /recommended for diving in waters above 10 degrees / non-compensated piston / adjustable venturi (dive/predive) / outlet valve and deflector for minimum exhalation effort and reduction of bubbles on the face / design made of sandblasted brass, matt chrome finish / 1 HP and 3 NP outlets / mouthpiece made of high-quality, anti-allergic silicone for maximum comfort.
Octopus OP-30
The OP-30 is the ideal addition to all DYNAMICNORD regulators. It is identical in construction to the CS-30.
The TR-80, IR-50, CS-30 (DIN & INT) regulators and the Octopus OP-30 are available from DYNAMICNORD dealers and in the online store.
DYNAMICNORD – Your Outdoor Companion.
Renowned anti-whaling activist Paul Watson has been released from custody in Greenland after spending five months in detention. Denmark’s Justice Ministry rejected Japan’s request for his extradition, citing insufficient guarantees that his time already served in custody would be credited against any potential sentence.
The 74-year-old Canadian-American was arrested on July 21 in Nuuk, Greenland’s capital, when his ship docked to refuel. His arrest was based on a 2012 Japanese warrant related to a 2010 encounter in Antarctic waters. Japan alleged Watson obstructed operations and caused damage to a whaling research ship during efforts to disrupt illegal whaling. Watson has consistently denied these claims, maintaining his commitment to marine conservation.
Denmark, which oversees extradition matters for Greenland, concluded that while the legal conditions for extradition were met, the lack of assurances from Japan regarding time-served credit made extradition untenable.
In a video shared by his foundation, Watson expressed gratitude and relief, saying, “After five months, it’s good to be out… and good to know they’re not sending me to Japan.” He added that the most difficult part of his time in custody was being separated from his two young sons.
Watson is a pioneering figure in marine conservation, known for founding the Captain Paul Watson Foundation in 2022 after decades of activism with the Sea Shepherd Conservation Society. His bold efforts to defend marine life have earned him widespread support, including from celebrities and conservationists. His work has also been featured in the acclaimed reality TV series Whale Wars.
Watson’s lawyer, Jonas Christoffersen, praised the decision, stating, “We are happy and relieved that Paul Watson is now free.” He added that Watson is eager to reunite with his family and continue his vital work.
The arrest occurred while Watson’s vessel, the M/Y John Paul DeJoria, was en route to the North Pacific with a team of 26 volunteers to intercept a Japanese whaling ship. His foundation described the arrest as politically motivated and emphasized that Watson’s actions were focused on ending illegal whaling practices.
Japan resumed commercial whaling in 2019 after leaving the International Whaling Commission, asserting that whale meat is a cultural tradition. Conservationists, however, continue to challenge these practices, highlighting their impact on marine ecosystems.
Despite the challenges, Watson remains steadfast in his mission to protect marine life and bring attention to whaling practices. His dedication to ocean conservation has made him a globally respected advocate for the environment.
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