Mares & SSI launch new promotion

Published 6 years agoon October 19, 2020

SSI expands financial support to SSI Members worldwide.

2020 has been an unusual and challenging year for the entire world, especially the diving and travel industry! To weather the crisis, SSI immediately jumped into action to help Training Centers and Professionals around the world.

In response to COVID-19, SSI launched the No Water, No Problem Campaign, put Final Exams online, and held hundreds of Webinars to train Professionals on how to use distance learning to teach the dry Specialties online. The FREE SCIENCE OF DIVING promotion resulted in SSI Training Centers worldwide register over 50,000 FREE DIGITAL KITS, funding more than $3.5 MILLION IN RETAIL VALUE. Additionally, SSI introduced an aggressive DOUBLE PRO REWARDS incentive to help SSI Professionals compensate 2020 Renewal Fees and reduce those for 2021. Currently, the WE WANT YOU Crossover promotion aims to fill the industry need for instructors and strengthen the entire SSI Professional community.

Now, in conjunction with Mares, SSI is launching the GO DIVING – PROTECT YOURSELF. OWN EQUIPMENT Promotion, which includes a FREE SSI EQUIPMENT TECHNIQUES DIGITAL KIT. This new campaign strives to motivate divers worldwide to go diving and buy equipment. Look for more information on this next retail support campaign within the next few days.

“These are just a few examples of how we have supported and are continuing to support our Training Centers, Professionals, and divers worldwide. To provide even more economic security and help in business recovery, WE WILL NOT INCREASE PRICES FOR 2021. While travel was restricted and some key resort areas completely locked down, SSI mainly focused on supporting domestic markets with retail-driven incentives. Now, in this next re-opening phase, we need to shift gear and assist resort markets that have no local diving community and are 100% dependent on the traveling diver. Therefore, SSI will grant certain special conditions and delayed payment options to specific resort markets which have been locked down for longer than six months or suffered from closed borders,” stated Guido Waetzig, SSI CEO.

Guido Waetzig, SSI CEO, explains further, “To financially support these needed investments which directly benefit SSI Members and to protect the health of our valuable members and staff, we will forego all 2021 Trade Shows over the next 12 months. Despite international uncertainty, every time we experience one of these events, the entire SSI Network emerges stronger and more resilient. Be assured, SSI is your trustful partner within the Diving Industry!”

For more information about SSI visit their website by clicking here.