Divers Warehouse Under New Management

Divers Warehouse has gone through some huge changes this year. The company was purchased back in May by new owners Managing Director Michelle Hedley, Director Anton Serrant and Shareholder Samantha Cross, and also became a Limited company.
Michelle is from a sales and customer service background working for large companies such as HSBC and Nestle, and has used the professional training she has received from those companies to look at ways to move Divers Warehouse forward. Michelle is a straight talking individual who works on the “what you see is what you get” mentality and has a strong work ethic instilled in her by her father, a quality that has gained her the support of leading dive equipment suppliers such as Cressi, Mares and Apeks who clearly believe in her and have been a great help in getting the new company up and running. Michelle is a people person and is passionate about Divers Warehouse Ltd, the team, the club members and the customers, and will be giving Divers Warehouse Ltd 100% of her time.
Anton Serrant is a Manager for an engineering company, so is fully competent in all the servicing and Health and Safety aspects of the equipment used by Divers Warehouse Ltd. Anton is currently being taught to dive by Divers Warehouse Ltd Instructors and has definitely caught the diving bug! Anton and Michelle have an unbreakable bond which started when Michelle managed Anton in a Saturday job role and watched him grow in to the Manager he is today. They are firm friends which will assist in the smooth running of the company and share the same ethics and family values, which always adds value to any company.
Samantha Cross is a passionate diver with a warm, infectious personality. Sam runs the pool sessions at Shipley Pool on a Wednesday evening 18:30 – 20:30 with the instructors and regularly dives with the club members. Sam works in the shop on a Wednesday but her main role is a carer in a home help scenario showing her service to the community and why she is such an asset to the Divers Warehouse Ltd team.

Feedback from customers has led to several new developments, such as the creation of a new “real time” website which should go live around late October/November time this year, and more of the staff are currently being trained up on gas blending. There is also a new Course Director in place meaning there are many more courses for divers to choose from.
And there are ambitious plans for the future – Michelle plans to get a pool put in at some point, and there has even been talk of an inland dive site. Exciting times!
For more information, visit www.diverswarehouse.co.uk.




















