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Surf Rescue: What we learned from this Dive

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By: James Webber

So far, it’s a slow Sunday…

The sun is blasting away, the palm trees are swaying in the wind and I can smell the charcoal from the grills up on the beach, those burgers smell damn good.  It’s spring break here in South Florida and the beaches in my zone are packed full of, as Jimmy Buffet sings “tourists covered in oil.”  There’s just one little thing that really nags me about today, it’s the strong East wind of around 20 knots.  Yeah, I know what you’re thinking…20 knots, that’s not all that much it’s perfect for kite surfing and boogie boarding.  You’re 100% right in that thought…however, it’s also perfect for one more thing and that thing is rip currents.  The red and yellow flags are up for a reason today hopefully groups of Ray Charles’ are not out swimming today.  Apparently, he also forecasts for NOAA too.  Who would have thought right?

rip-current

Rip currents occur when water is bunched up onto the beach and has only a few little channels to exit that beach.  At those points, rip currents are formed.  Rip currents look deceptively calm when viewed against the crashing waves just feet away.  To an ill-informed swimmer, they look like the perfect place to swim…and that’s the venus fly trap of the beach.

We Get the Call

The tones blast into the station, Ladder 99 respond to a call of a multiple drowning…now that’s a call that really gets the old sphincter to tighten like nobody’s business.  I immediately call for additional resources because I know from sad past experiences that the usual number is FOUR.  Four?  How do you get four people drowning at once?  Well, it’s pretty simple.  It’s the initial victim, a first rescuer, a second rescuer and usually a police officer as well.  The first and second rescuers are definitely good Samaritans, the police officer may have had training, however he usually lacks the equipment and backup to go into the water safely.  They also usually don’t have the natural flotation that a fireman usually has, if you catch my drift.

I know from the location that we’re being dispatched to, that I’ll be on scene first with backup a good 10-12 minutes away.  That’s a VERY LONG time when the ability to breathe is denied.  Luckily, I’ve got a rescue with me and five people that I can use.

I’ve got rescue boards, Sterns vests and rescue tubes

What I don’t have is a team of Michael Phelps like swimmers, I’ve got FNGs.  My resources are severely stretched to the limit due to the shear amount of victims.  I may have to decide who lives and who dies today, that’s not a fun feeling.  I’ve also got my crew who I swore I would make damn well sure that they go home safe every morning.  Today may be the day that promise is broken.  I establish “Beach Command” as we sight the victims and update their location to my other responding units; the victims are FAR out in the ocean.  I bark orders to my crew to get all the gear they need and to bring down the stretcher as well, I also know from experience that somebody, if not most of the victims will be going the hospital…that’s if I’m lucky.

My crew dons their gear and uses the rip current to quickly get to the victims, it’s something I’ve beat into their heads since I took them under my wing.  Three of the victims are given flotation aids, but one victim is missing.  We start a quick search from their LKP (last known position) and luckily grab them pretty quick.  Swimming parallel to the beach to get out of the rip, my crew drags them in one by one.  I hear the other units go arrival at my location and I instruct the other officers to prepare for the cardiac arrest that we’re bringing in.  I also know from experience, that’s not a good ending for that person.  It’s rare we’ll get ROSC (return of spontaneous circulation) back with a call like this and even if we do, the lungs can be filled with seawater and sand (think of your wetsuit if you leave it in the car for a day after use without cleaning it.  Now imagine that in your lungs.  The real sad part, the initial victim is rescued; it’s the second lay person rescuer who is the one who’s being worked on.  The crowd gathers to watch the dog and pony show, I know this a futile attempt.  My priority is my crew; I slip out of the crowd and make sure each one is OK.  Thankfully, I won’t be breaking my promise today, at least not yet, it’s only 1300 and we’ve got until 800 tomorrow and there are a LOT of “tourists covered in oil”.

Sometimes it’s best to do nothing

SO….what I’ve learned, sometimes it’s best to do nothing when you don’t have the knowledge, skills, abilities, and equipment to perform the rescue.  They all had the best of intentions, however the decision they made that day may have sealed the fate of the deceased.  Had we had a single victim, I would have been able to focus all my crew on that one person.  Be careful around water, it doesn’t know, doesn’t care and the ocean will always bag its limit too.  Don’t be the lobster.

To find out more about International Training, visit www.tdisdi.com.

From its humble beginning in 1994 to today, the group of training agencies Scuba Diving International (SDI), Technical Diving International (TDI), and Emergency Response Diving International (ERDI) form one of the largest diving certification agencies in the World – International Training. With 24 Regional Offices servicing more than 100 countries, the company today far exceeds the original vision the founders had when they conceived the idea on a napkin, sitting at a kitchen table in the early 1990’s.

Blogs

Jeff Goodman Launches Underwater Moviemaker Course with NovoScuba

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underwater videography course

Transform Your Dive Experiences into Cinematic Masterpieces

NovoScuba has partnered with acclaimed underwater filmmaker Jeff Goodman to introduce the Underwater Moviemaker Course—a revolutionary program designed to equip divers with the skills to capture the breathtaking beauty of the underwater world.

Whether you’re an aspiring filmmaker, an avid diver, or a photography enthusiast, this course offers the tools and expertise needed to create stunning underwater videos. From vibrant coral reefs to curious marine life, you’ll learn how to film, edit, and produce captivating underwater stories, all with expert guidance from a seasoned professional.

Jeff Goodman: A Legacy in Underwater Filmmaking

Jeff Goodman brings over 40 years of experience in underwater film production for television to this course. Reflecting on his career, Jeff said:

“Although technology has dramatically changed, the basics of underwater filming remain constant. This course covers crucial skills for producing great videos. Whether you’re creating professional broadcast films or high-quality hobby videos, the fundamental principles are the same.

A camera operator must master their equipment to capture those magical underwater moments effortlessly. But beyond technical know-how, underwater filmmaking is about having fun and enhancing your diving experiences. So, take your time, learn at your own pace, and enjoy this creative journey.”

About NovoScuba

Founded in 2023, NovoScuba is reshaping dive education with a comprehensive, digitally native platform. Offering cutting-edge training programs for divers at all levels, NovoScuba sets a new benchmark in the diving industry by combining innovation with accessibility.

With ISO-certified courses, a student subscription model, and multilingual support, NovoScuba ensures that dive education is inclusive and engaging. More than just a training provider, NovoScuba fosters a global community of divers committed to exploration, collaboration, and sustainability.

Join the NovoScuba Underwater Moviemaker Course Today!

Dive into the world of underwater filmmaking and start creating cinematic stories that inspire. Learn more about the course and enroll today at www.novoscuba.com/novoscuba-underwater-moviemaker-course.

EXCLUSIVE: Jeff Goodman interviews Mark Spiers, CEO of New Scuba Diving Training Agency NovoScuba

NovoScuba’s Game-Changing Approach for Dive Store Owners: WE PAY YOU!

The diving world thrives on passion and adventure, but for many dive store owners, the financial and operational challenges can be as deep as the ocean.

NovoScuba, an emerging force in the diving world, is on a mission to transform this landscape for the better. With a revolutionary approach to dive store and training agency partnerships, NovoScuba is setting new standards for how dive stores can thrive while keeping their focus on delivering exceptional diving experiences.

underwater videography course

A New Paradigm: NovoScuba’s Bold Mission

NovoScuba’s mission is straightforward yet profound: to disrupt the traditional dynamics between dive store owners and training agencies. Traditionally, dive stores have been subjected to substantial fees charged by training agencies, for membership, materials and certifications. These costs have often placed a heavy financial burden on store owners, cutting into their profits and limiting their ability to offer competitive prices to customers.

NovoScuba flips the script by offering a model where dive stores earn money, instead of paying high fees. Dive stores receive commissions for every student they register, and their certification costs are covered. This new model not only boosts profitability but also ensures clients get top-quality training at unbeatable prices.

Financial Upsides: Earn From Student Registration

NovoScuba’s approach is simple yet revolutionary. Dive stores partnering with NovoScuba can earn commissions for every student they enroll.

Here’s how it works: For every student enrolled through NovoScuba, dive stores receive a commission. Each student enrolled will receive their e-learning materials and certification credit included in their subscription. This arrangement is a significant departure from the traditional model, where dive stores often struggle to manage high overhead costs related to training fees and certification expenses.

underwater videography course

NovoScuba’s approach ensures that dive stores can focus on what they do best—providing top-notch diving experiences—without being bogged down by excessive financial burdens, and the need to carry large stocks of materials.

Quality Training at a Great Price

NovoScuba stands out by offering high-quality, ISO certified, training that doesn’t break the bank, in fact our students will pay less than with most competing agencies. Clients benefit from top-notch education and safety standards at competitive prices. Dive store owners can confidently promote NovoScuba’s programs, knowing they’re offering fantastic training at affordable rates. This balance of quality and affordability helps dive stores build a strong reputation and attract more customers.

Your Brand is Your Business: NovoScuba’s Commitment to Showcasing Your Identity

At NovoScuba, we understand that your brand is your most valuable asset, and we’re committed to putting it front and centre. Unlike agencies that charge high fees to promote their own brand, we believe in investing in yours. With NovoScuba, you won’t be paying to advertise someone else’s logo alone, — our focus is on showcasing your unique identity. Certifications prominently feature your brand, as well as the training agency, reinforcing your store’s image and brand every step of the way. We’re here to support and elevate your brand, ensuring that your investment directly benefits your business.

Affordable Membership: An Investment in Your Success

NovoScuba’s membership model is designed with dive store owners in mind. Membership fees are kept low and include annual Pro member fees for your team. Payment can be made monthly or annually in your local currency, avoiding the hassle of exchange rate fluctuations. NovoScuba promises no exchange rate changes without a six-month notice, ensuring financial stability and simplifying budgeting. With a membership lasting 12 months from date of joining, you’ll enjoy a full year of NovoScuba’s benefits and support.

underwater videography course

Streamlined Operations: Simplifying Your Workload

Handling administrative tasks can be a challenge, but NovoScuba makes it easier. We’ve streamlined certification procedures and reduced paperwork to help dive stores operate more efficiently. Certification processing is quick and straightforward, allowing more focus on teaching and customer service. Our system minimises bureaucracy by storing necessary forms in student profiles, reducing paperwork and administrative delays.

Crossover Made Easy

For dive stores looking to transition to NovoScuba’s model, the crossover process is designed to be smooth and hassle-free. NovoScuba provides support to ensure that the transition is as seamless as possible, helping dive store owners integrate into the new system with minimal disruption. Experienced dive Pros don’t need to undergo extensive retraining. Our crossover is designed to familiarise Pros with NovoScuba’s user-friendly platform, standards and course structures, and not to waste time and expense re-training in water.

With just a few simple steps, you’ll be ready to offer top-notch training through NovoScuba.

Comprehensive Business Support and Training Included in Your Membership

NovoScuba goes beyond financial benefits by offering experienced support and training. This value added service includes:

  • Business Training: Optimise your operations with guidance on marketing, customer service, and best practices.
  • Marketing and Promotion: Access resources to attract new customers and boost your store’s visibility. Enjoy cross promotions with NovoScuba to gain increased exposure.
  • Ongoing Support: NovoScuba’s commitment to its partners extends beyond initial training and setup. The company offers ongoing support to address any issues or questions that arise. This continuous support ensures that dive store owners have a reliable resource to turn to whenever they need assistance.

underwater videography course

Embracing Digital Natives: Instant Evolution and Continuous Improvement

NovoScuba’s digital-native approach is a game-changer. Leveraging cutting-edge technology, we ensure our services evolve and improve swiftly. Dive stores benefit from instant updates, the latest features, enhancements, and effective solutions, keeping them ahead of the curve. This continuous improvement helps dive stores stay competitive and deliver exceptional services. Whether it’s a new course update, additional marketing resources, or improved e-learning functions, NovoScuba’s digital infrastructure ensures that dive stores are always equipped with the most current and effective solutions. This continuous evolution not only helps dive stores stay ahead in a competitive market but also ensures they consistently provide top-quality services to their clients.

Why Is NovoScuba Doing This? – Fair Profit Sharing for Greater Access and Growth

At NovoScuba, we’ve taken a bold step by paying commissions to stores rather than following the traditional model of training agencies charging high fees. Our mission is to make diving accessible to everyone and to foster a growing community of new divers and continued education. By redistributing profits more equitably between stores and training agencies, we aim to create a more supportive and collaborative environment within the industry. We believe this approach not only helps individual stores thrive but also stimulates overall growth and innovation in diving. Our commitment to fair profit sharing reflects our dedication to the long-term health and expansion of the diving community.

underwater videography course

Everyone is getting a piece of the pie.

Getting Started: Join the NovoScuba Revolution

Ready to revolutionise your dive store experience? NovoScuba is here to support your journey toward reduced costs, increased profitability, and enhanced operational efficiency. Get in touch with our team to learn how NovoScuba can transform your business.

For more information, email info@novoscuba.com or visit www.novoscuba.academy.

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Blogs

NovoScuba’s Game-Changing Approach for Dive Store Owners: WE PAY YOU!

Published

on

novoscuba

novoscubaThe diving world thrives on passion and adventure, but for many dive store owners, the financial and operational challenges can be as deep as the ocean.

NovoScuba, an emerging force in the diving world, is on a mission to transform this landscape for the better. With a revolutionary approach to dive store and training agency partnerships, NovoScuba is setting new standards for how dive stores can thrive while keeping their focus on delivering exceptional diving experiences.

novoscuba

A New Paradigm: NovoScuba’s Bold Mission

NovoScuba’s mission is straightforward yet profound: to disrupt the traditional dynamics between dive store owners and training agencies. Traditionally, dive stores have been subjected to substantial fees charged by training agencies, for membership, materials and certifications. These costs have often placed a heavy financial burden on store owners, cutting into their profits and limiting their ability to offer competitive prices to customers.

NovoScuba flips the script by offering a model where dive stores earn money, instead of paying high fees. Dive stores receive commissions for every student they register, and their certification costs are covered. This new model not only boosts profitability but also ensures clients get top-quality training at unbeatable prices.

Financial Upsides: Earn From Student Registration

NovoScuba’s approach is simple yet revolutionary. Dive stores partnering with NovoScuba can earn commissions for every student they enroll.

Here’s how it works: For every student enrolled through NovoScuba, dive stores receive a commission. Each student enrolled will receive their e-learning materials and certification credit included in their subscription. This arrangement is a significant departure from the traditional model, where dive stores often struggle to manage high overhead costs related to training fees and certification expenses.

novoscuba

NovoScuba’s approach ensures that dive stores can focus on what they do best—providing top-notch diving experiences—without being bogged down by excessive financial burdens, and the need to carry large stocks of materials.

Quality Training at a Great Price

NovoScuba stands out by offering high-quality, ISO certified, training that doesn’t break the bank, in fact our students will pay less than with most competing agencies. Clients benefit from top-notch education and safety standards at competitive prices. Dive store owners can confidently promote NovoScuba’s programs, knowing they’re offering fantastic training at affordable rates. This balance of quality and affordability helps dive stores build a strong reputation and attract more customers.

Your Brand is Your Business: NovoScuba’s Commitment to Showcasing Your Identity

At NovoScuba, we understand that your brand is your most valuable asset, and we’re committed to putting it front and centre. Unlike agencies that charge high fees to promote their own brand, we believe in investing in yours. With NovoScuba, you won’t be paying to advertise someone else’s logo alone, — our focus is on showcasing your unique identity. Certifications prominently feature your brand, as well as the training agency, reinforcing your store’s image and brand every step of the way. We’re here to support and elevate your brand, ensuring that your investment directly benefits your business.

Affordable Membership: An Investment in Your Success

NovoScuba’s membership model is designed with dive store owners in mind. Membership fees are kept low and include annual Pro member fees for your team. Payment can be made monthly or annually in your local currency, avoiding the hassle of exchange rate fluctuations. NovoScuba promises no exchange rate changes without a six-month notice, ensuring financial stability and simplifying budgeting. With a membership lasting 12 months from date of joining, you’ll enjoy a full year of NovoScuba’s benefits and support.

Streamlined Operations: Simplifying Your Workload

Handling administrative tasks can be a challenge, but NovoScuba makes it easier. We’ve streamlined certification procedures and reduced paperwork to help dive stores operate more efficiently. Certification processing is quick and straightforward, allowing more focus on teaching and customer service. Our system minimises bureaucracy by storing necessary forms in student profiles, reducing paperwork and administrative delays.

Crossover Made Easy

For dive stores looking to transition to NovoScuba’s model, the crossover process is designed to be smooth and hassle-free. NovoScuba provides support to ensure that the transition is as seamless as possible, helping dive store owners integrate into the new system with minimal disruption. Experienced dive Pros don’t need to undergo extensive retraining. Our crossover is designed to familiarise Pros with NovoScuba’s user-friendly platform, standards and course structures, and not to waste time and expense re-training in water.

With just a few simple steps, you’ll be ready to offer top-notch training through NovoScuba.

Comprehensive Business Support and Training Included in Your Membership

NovoScuba goes beyond financial benefits by offering experienced support and training. This value added service includes:

  • Business Training: Optimise your operations with guidance on marketing, customer service, and best practices.
  • Marketing and Promotion: Access resources to attract new customers and boost your store’s visibility. Enjoy cross promotions with NovoScuba to gain increased exposure.
  • Ongoing Support: NovoScuba’s commitment to its partners extends beyond initial training and setup. The company offers ongoing support to address any issues or questions that arise. This continuous support ensures that dive store owners have a reliable resource to turn to whenever they need assistance.

novoscuba

Embracing Digital Natives: Instant Evolution and Continuous Improvement

NovoScuba’s digital-native approach is a game-changer. Leveraging cutting-edge technology, we ensure our services evolve and improve swiftly. Dive stores benefit from instant updates, the latest features, enhancements, and effective solutions, keeping them ahead of the curve. This continuous improvement helps dive stores stay competitive and deliver exceptional services. Whether it’s a new course update, additional marketing resources, or improved e-learning functions, NovoScuba’s digital infrastructure ensures that dive stores are always equipped with the most current and effective solutions. This continuous evolution not only helps dive stores stay ahead in a competitive market but also ensures they consistently provide top-quality services to their clients.

Why Is NovoScuba Doing This? – Fair Profit Sharing for Greater Access and Growth

At NovoScuba, we’ve taken a bold step by paying commissions to stores rather than following the traditional model of training agencies charging high fees. Our mission is to make diving accessible to everyone and to foster a growing community of new divers and continued education. By redistributing profits more equitably between stores and training agencies, we aim to create a more supportive and collaborative environment within the industry. We believe this approach not only helps individual stores thrive but also stimulates overall growth and innovation in diving. Our commitment to fair profit sharing reflects our dedication to the long-term health and expansion of the diving community.

novoscuba

Everyone is getting a piece of the pie.

Getting Started: Join the NovoScuba Revolution

Ready to revolutionise your dive store experience? NovoScuba is here to support your journey toward reduced costs, increased profitability, and enhanced operational efficiency. Get in touch with our team to learn how NovoScuba can transform your business.

For more information, email info@novoscuba.com or visit www.novoscuba.academy.

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