News
Southern Tide and Beneath the Waves partner to create a Sustainable Future
Southern Tide, premier apparel brand and authoritative voice of coastal style, has announced a global partnership with non-profit marine conservation and research organization, Beneath the Waves. With 2020 marking the start of a critical decade for safeguarding the oceans, the partnership marks Southern Tide as the official apparel partner for Beneath the Waves.
The relationship between Southern Tide and Beneath the Waves has evolved organically, as both brands have our coasts embedded into their DNA. Beneath the Waves’ mission is to use cutting-edge science to improve coastal sustainability and ocean health. The partnership will focus on research up and down the Atlantic coast, with the goal of catalyzing change for oceans and inspiring conservation through content development, immersive research activities, and a collaboration collection launching on May 20th, followed by a more extensive collection launching Spring ’21, both with a give-back component.
Recent work by Beneath the Waves researchers, published in leading scientific journals Science and Nature, demonstrated the need to create large marine protected areas to conserve threatened species like sharks, which are imperiled worldwide. The ocean provides important services to humanity such as food security, jobs, and oxygen, and coastlines are a critical buffer protecting coastal areas from storm surge. Protected areas allow for population recovery, which can also improve fisheries, tourism, and other socioeconomic and sustainability activities.
“Southern Tide has strived to positively impact coastal and marine conservation since our inception. We are proud to truly be doing the work that we believe is at the core of our brand. Southern Tide would not be a brand without the preservation of our coasts – and we consider this the purest part of our DNA. We could not be happier to be partnering with Dr. Austin Gallagher and Beneath the Waves in our efforts to continue this great responsibility,” said Christopher Heyn, Southern Tide CEO.
When partnering with Beneath the Waves, Southern Tide found Beneath the Waves’ content creation was one of the most valuable assets in building awareness. By combining authentic, impactful, and exciting research with curated content, Beneath the Waves has fostered a community of socially responsible members aligning with Southern Tide’s adventure-driven fanbase. In support, Southern Tide will be launching a social media sharing program #99percentseries.
Beneath the Waves is devoted to using science to protect the ocean, its most threatened species such as sharks, and is working toward a shared global vision for 30% of our oceans protected by 2030. Their three-pronged approach includes a focus on marine protected areas, deep-sea conservation, and coastal sustainability.
“We’re incredibly excited about the partnership with Southern Tide, which comes at such a pivotal point for the future of our oceans. Since founding the organization, we’ve strived to create a platform for change, one that would – in addition to doing impactful conservation work – be a hub for technology, content, and an opportunity for engaging with innovative brands. The Southern Tide partnership exemplifies this vision, and is a great example of how science, business, and marketing can work together authentically, for positive outcomes across the board,” said Dr. Austin Gallagher, CEO of Beneath the Waves.
For additional information on Southern Tide click here.
To learn more about Beneath the Waves, click here.
After a two-year tour of UK art galleries, community spaces and aquariums, the Shark Trust’s acclaimed Oceanic31 exhibition takes its final bow at the Royal Geographical Society later this month. And the unique collection of artwork, depicting 31 species of oceanic sharks and rays, donated by 31 artists, is now open for bids from art lovers and shark enthusiasts. The online auction, launched today, will close on the 7th December at 8pm (BST). The money raised will support the Shark Trust Oceanics Programme.
People can now bid on 27 of the artworks by visiting this website:
https://superstars-auctions.com/sharktrustauction
It is a chance to own a beautiful piece of original art and to support the Shark Trust. The timing of the auction also means that these would make a very special Christmas gift for any shark-lover.
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- Bigeye Thresher Shark by Janina Rossiter
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- Carcharodon carcharias by Jimmy Higgs
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- Croc VR 2030 by Tom Mead
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- Oceanic Whitetip by ATM
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- Silky Street by ScapaJoe
The diversity of pieces mirrors that of the sharks and rays they represent. You can bid on paintings, digital creations, sculptures, mixed media and more. You can pick your favourite artist or species of shark. Or you can select the perfect artwork to make a statement in your home or office. Whichever you choose, you will be supporting the work to protect these amazing animals.
One of the pieces of art has been selected to be auctioned live by Steve Backshall at the For the Love of Sharks event at the Royal Geographical Society in London on the 29th November. In addition to this, two further pieces will be raffled at this event, giving people a chance to win an incredible piece of shark art. For the Love of Sharks is the Shark Trust’s flagship evening. A night to celebrate sharks. Steve Backshall is the headline speaker at this event that will see other prominent shark advocates join him on stage.
Tickets for the event can be snapped up here:
https://thesharktrust.org.uk/Event/flos24
Those that would like to see the Oceanic 31 exhibition have one final chance. It is being displayed at the Pavilion at the Royal Geographic Society from 26th November until the 7th December. Entry is free.
Find out more here:
https://www.rgs.org/events/upcoming-events/oceanic-31
Paul Cox, Shark Trust CEO, Said “This exhibition has given us the opportunity to reach out to a new audience. And inspire more people with the wonderful sharks and rays on which our Big Shark Pledge campaign is based. We are immensely grateful to the 31 artists who have worked so hard to create these works.”
Bid for your favourite Oceanic 31 artwork here:
https://superstars-auctions.com/sharktrustauction
Banner Image: Smooth Hammerhead by Alicia Hayden
Cozy and warm in cold water.
It’s drysuit season all year round. With the new RS series premium drysuits from DYNAMICNORD, divers are perfectly equipped for all cold waters.
The sophisticated cut of the RS drysuits allows complete freedom of movement, providing maximum comfort. The high-quality 350 g/m² ripstop material with double ripstop zones on the elbows, knees, and crotch protect ensures extreme robustness as well as long life.
The suit’s features leave nothing to be desired: A high-quality TiZip zipper, easily adjustable inlet and outlet valves, upgradeable with electrically heated underwear, HP bottleneck cuffs made of high-strength latex on the wrists, a 3mm neoprene neck cuff for maximum comfort, a 7mm hood with air outlet and 3mm boots made of double-sided, cross-layered neoprene with ankle straps and fin strap stoppers and a protective but very flexible sole.
Noteworthy is the Molle fastening system, which can be used in a variable and compatible manner. This way, the two detachable leg pockets can be attached easily, safely and comfortably.
Alterations of boots to a different shoe size or adjustments to neck or wrist cuffs are done free of charge at the own DYNAMICNORD service centre in Germany in only a couple of days.
The matching Dynaskins made with high-quality Polartec® technology are available in various designs. As an undersuit under the drysuit, as a single suit in warm waters or as a two-piece suit. Polartec® technology’s main features are neutral buoyancy, breathablilty and quick-drying.
Dynaskins are made largely from recycled plastic bottles.
The drysuit RS-351 for men and RS-352 for women are now available at your DYNAMICNORD dealer and in the online store.
Colors men and women: Black-Blue and Black-Burgundy
Sizes men: XS-4XL incl. intermediate sizes MS, MT, MLS, MLT, LS, LT, XLS, XLT, 2XLS, 3XLS, 4XLS
Sizes Women: XS-XL incl. intermediate sizes MS, MT, LS, XLS
DYNAMICNORD – Your Outdoor Companion.
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