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Marine Life & Conservation

Reef-World Releases New Sustainability Study

Published

2 years ago

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The Reef-World Foundation released a new report summarising the results from an online survey conducted from April to June 2022, which received over 2,400 responses from various demographics. The study reveals new travel trends and how important sustainability is regarded in this new era of tourism as the industry recovers from the COVID-19 pandemic. Reef-World hopes for the report to assist in this rehabilitation process and aid marine tourism businesses, local governments and communities to not only bounce back better but also prepare themselves for a bright future of travel, all whilst protecting the ocean.

“This survey has highlighted some really encouraging trends,” said Chloe Harvey, Director at The Reef-World Foundation. “The Gen Z and Millennials, those with the biggest buying power today and tomorrow, are seeking out experiences that align with their sustainability values. They are willing to pay more for sustainable offerings and are wanting to educate themselves and be involved in meaningful environmental activities while on holiday. This is so positive for both the industry and the environment upon which it is built. It’s given us a sneak peek into the future of marine tourism; one where sustainability is no longer a competitive edge, but a minimum requirement. We’re proud that the Green Fins approach and tools remain at the cutting edge, delivering on the needs of the industry and the consumer as we move into this new era of tourism.”

The report has identified some of the key narratives that will drive the market in the future and insights to help businesses take advantage of these trends for the future sustainability of their business and the environment it is built on. One main highlight from the report is that the demands from dive tourists have shifted since the pandemic.

Emerging from a travel hiatus, they now want more sustainable holiday options and more transparency around options coined as environmentally friendly during their dive trips. While 75% of dive tourists are willing to pay more for sustainability, they fear spending more on their holidays due to the risk of contributing money towards “greenwashing”. The tourism industry needs a brand-conscious, transparent, and effective global green label to address that.

The industry professionals (guides, instructors, business owners) have also spoken. The data clearly suggests they seek more environmental education and tools to raise environmental awareness, both for themselves and their customers. From their perspective, the fact that these are lacking represents the single biggest challenge for them on achieving their sustainability goals in their workplace. An overwhelming majority of dive professionals think dive operators, including the operations they work in, should do more to protect the environment. Dive tourists are also calling on marine tourism operators to do better. They believe these businesses profit from tourism and therefore have a responsibility to protect the environment and surrounding ecosystems they work in and should be held accountable for their actions.

The Reef-World Foundation leads the global implementation of the UN Environment Programme’s Green Fins initiative, which focuses on driving environmentally friendly scuba diving and snorkelling practices across the industry globally. Green Fins offers the world’s first independent certificate to stop the environmental impact from marine-based tourism. It is a proven conservation management approach that leads to a measurable reduction in the negative environmental impacts of marine tourism.

The survey, conducted with the support of Reef-World’s partners, PADI, RAID, PSS and ZuBlu, proves that tourists will be increasingly voting with their wallets and selecting businesses and brands that align with their values for sustainability and preservation of our incredible ocean ecosystems.

To learn how the key findings from the survey can help marine tourism businesses to bounce back from the pandemic while keeping sustainability at the forefront, download the full report.

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Marine Life & Conservation

Shark Trust launches Oceanic 31 Shark Art Auction

Published

3 weeks ago

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November 1, 2024

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After a two-year tour of UK art galleries, community spaces and aquariums, the Shark Trust’s acclaimed Oceanic31 exhibition takes its final bow at the Royal Geographical Society later this month. And the unique collection of artwork, depicting 31 species of oceanic sharks and rays, donated by 31 artists, is now open for bids from art lovers and shark enthusiasts. The online auction, launched today, will close on the 7th December at 8pm (BST). The money raised will support the Shark Trust Oceanics Programme.

People can now bid on 27 of the artworks by visiting this website:

https://superstars-auctions.com/sharktrustauction

It is a chance to own a beautiful piece of original art and to support the Shark Trust. The timing of the auction also means that these would make a very special Christmas gift for any shark-lover.

The diversity of pieces mirrors that of the sharks and rays they represent. You can bid on paintings, digital creations, sculptures, mixed media and more. You can pick your favourite artist or species of shark. Or you can select the perfect artwork to make a statement in your home or office. Whichever you choose, you will be supporting the work to protect these amazing animals.

One of the pieces of art has been selected to be auctioned live by Steve Backshall at the For the Love of Sharks event at the Royal Geographical Society in London on the 29th November. In addition to this, two further pieces will be raffled at this event, giving people a chance to win an incredible piece of shark art. For the Love of Sharks is the Shark Trust’s flagship evening. A night to celebrate sharks. Steve Backshall is the headline speaker at this event that will see other prominent shark advocates join him on stage.

Tickets for the event can be snapped up here:

https://thesharktrust.org.uk/Event/flos24

Those that would like to see the Oceanic 31 exhibition have one final chance. It is being displayed at the Pavilion at the Royal Geographic Society from 26th November until the 7th December. Entry is free.

Find out more here:

https://www.rgs.org/events/upcoming-events/oceanic-31

 Paul Cox, Shark Trust CEO, Said “This exhibition has given us the opportunity to reach out to a new audience. And inspire more people with the wonderful sharks and rays on which our Big Shark Pledge campaign is based. We are immensely grateful to the 31 artists who have worked so hard to create these works.”

Bid for your favourite Oceanic 31 artwork here:
https://superstars-auctions.com/sharktrustauction

Banner Image: Smooth Hammerhead by Alicia Hayden

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Marine Life & Conservation

Meet Steve Backshall in the Bite-Back Prize Draw

Published

1 month ago

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October 21, 2024

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steve backshall

Until 28 November, prizes worth a massive £10,000 – including experiences, products and tuition – feature in a line-up of items that can be won for £5 in an online prize draw to celebrate Bite-Back Shark & Marine Conservation’s 20th anniversary and help generate crucial funds for the future.

Top of the list of prizes is the chance to spend time with adventurer and wildlife expert Steve Backshall, a workout session with Nat Geo star Aldo Kane, a kayaking trip alongside white-water expert and diver Sal Montgomery and a Zoom call with ‘shark whisperer’ Cristina Zenato.

On top of that, some of the most admired companies in the diving and scuba industry have been quick to support the charity with fabulous prizes that make the £5 ticket price worth more than just a flutter.

Master Liveaboards, BSAC, Midlands Diving Chamber, Go Freediving and Blue Shark Snorkel have all generously donated experience prizes, while celebrated photographer Alex Mustard has donated a print and artists Scott Gleed and Olivier Leger have donated a sculpture and illustration to help boost the fundraising pot.

Fourth Element has donated Ocean Positive gear and LA watch company Nodus has gifted the charity a stunning dive watch. For land lovers, the charity has included a five star London hotel stay at Bankside Hotel plus a family visit to Longleat Safari Park in the roster of prizes.

Campaign director for Bite-Back, Graham Buckingham, said: “We’ve been overwhelmed with support from companies and individuals that we truly admire and who have supported us on our 20 year journey and we’re truly grateful to them all. While we feel incredibly proud of our achievements over the past two decades – and we are super excited about the next chapter – this prize draw isn’t a vanity project. It represents a real lifeline to our work and important advancements in the global protection of sharks. So we hope divers, dive clubs and even bargain hunters grab some tickets to make this a massive success.”

The charity hopes that the prize draw will generate crucial funds to launch a brand new, ground-breaking, campaign to enrol the public and increase support for the protection of sharks around the world.

To enter the competition visit www.bite-back.com/prizedraw. The prize winners will be announced on 1 December 2024.

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