Blogs
Reef-World Launches New Partnerships to Accelerate Sustainability in the Dive Industry
The Reef-World Foundation, DiveAssure, and ZuBlu are launching a new collaboration to champion marine conservation while promoting sustainable diving practices. The symbiotic partnerships aim to increase awareness and implementation of environmental standards in the marine tourism industry through the Green Fins initiative, spearheaded by Reef-World in partnership with the UN Environment Programme.
Businesses have a unique opportunity to create a long-lasting impact through partnerships with conservation organisations. These partnerships show how tourism can go hand in hand with sustainability when businesses join forces with conservation organisations. By working together, these organisations and companies demonstrate their dedication towards sustainability and open doors to endless opportunities for growth and success in the tourism industry that benefit the people and the planet.
As the number of divers continues to grow and make a comeback post-pandemic, studies have shown that there’s a strong demand for sustainability education from dive tourists. This resulted in the partnership between Reef-World, DiveAssure and ZuBlu to promote sustainable diving practices through one of Green Fins tools, the Green Fins Diver e-Course. The course is designed for recreational divers to build on their existing scuba diving knowledge and provide them with the skills and confidence to conduct environmentally friendly diving trips. This, in return, empowers them to use their consumer power to demand more sustainable practices.
Chloe Harvey, Executive Director at The Reef-World Foundation, said: “We’re thrilled to be taking this step with these two wonderful companies. This is a truly symbiotic partnership, one that furthers the business priorities of DiveAssure and ZuBlu, as well as delivering on our conservation objectives. Reef-World has a long history of working with sustainability leaders in the diving industry, and with their support, we look forward to diving into a future where sustainability is at the heart of every dive adventure.”
What the partnerships entail for divers who have completed the Green Fins Diver e-Course:
- Get 20% off worldwide diving accident and dive-travel insurance from DiveAssure.
- Get 5% off scuba diving holidays booked with ZuBlu, a dive travel agency which has over 800 carefully chosen resort and liveaboard partners across 100 dive destinations worldwide.
- Reef-World to provide 10% off on Green Fins Diver e-Course for all DiveAssure and ZuBlu customers and members.
Besides offering a discount on their diving accident and travel plans, DiveAssure proudly supports top Green Fins Members across the globe with grants to fulfil their sustainability and conservation goals. Founded in 1999, DiveAssure has a goal of not only providing scuba divers with everything they might need in terms of safety and medical assistance, they are also committed to sustainability and the protection of our ocean. They champion responsible diving, endorse marine conservation, and continuously strive to minimise environmental footprints. Every quarter, DiveAssure evaluates initiatives proposed by Green Fins members — be it beach or reef cleanups, coral propagation, or setting up marine life nurseries. Dive centres keen to collaborate on such impactful endeavours are encouraged to reach out to info@greenfins.net for further details.
Tal Tamir, Business Development & Community Chief at DiveAssure, said: “We are thrilled about our new partnership with The Reef-World Foundation. We believe that sustainable diving is a key factor in preserving the beauty and biodiversity of our ocean. And that through education, we can raise awareness and drive positive change. The Green Fins courses empower divers and operators with knowledge about marine conservation, sustainable diving practices and the importance of protecting the ocean and its ecosystems — knowledge we encourage all our members to have. Green Fins Members are welcome to apply for funding for their blue-green initiatives, which are considered quarterly. Let’s do good together!”
With the “Explore the blue. Dive green.” tagline, ZuBlu celebrates sustainable businesses and encourages divers to be more environmentally conscious while on their adventures to contribute to a healthier ocean. Reef-World has proudly collaborated with ZuBlu since 2018, and this new partnership model represents a transformation in the impact they can have together. Their mission centres around improving the way travellers engage with the ocean. They believe every dive starts at home, and every decision made in planning a holiday can make a difference to the marine environment. With access to information on the sustainable practices implemented by their featured resort and liveaboard partners, they can ensure their customers find sustainable operators to book their ocean adventures with.
Adam Broadbent, co-founder and CEO at ZuBlu, said: “We are delighted to be deepening our collaboration with The Reef-World Foundation to further encourage more conscious divers. At ZuBlu, we want to empower our guests to be a force for good on their scuba diving adventures. And we are delighted to be rewarding Green Fins Divers with a 5% discount to acknowledge their commitment to the ocean.”
Join the movement to protect our ocean by taking the Green Fins Diver e-Course and receiving all the rewards that come from the partnerships.
About Reef-World
The Reef-World Foundation is a registered UK charity which delivers practical solutions for marine conservation around the world. The charity promotes the wise use of natural resources – particularly coral reefs and related ecosystems – for the benefit of local communities, visitors and future generations. It is dedicated to supporting, inspiring and empowering governments, businesses, communities and individuals around the world to act in conserving and sustainably developing coastal resources.
Reef-World leads the global implementation of the UN Environment Programme’s Green Fins initiative, which focuses on driving environmentally friendly scuba diving and snorkelling practices across the industry globally. As such, the charity provides low-cost and practical solutions to local and industry-wide environmental challenges associated with the marine tourism industry. It provides education and capacity-building assistance to empower environmental champions (within the diving industry, local communities, authorities and governments) to implement proven coastal resource management approaches.
Visit www.reef-world.org to learn more, or follow us on Facebook, Instagram and Twitter.
About Green Fins
Green Fins is a proven conservation management approach – spearheaded by The Reef-World Foundation in partnership with the UN Environment Programme – which leads to a measurable reduction in the negative environmental impacts associated with the marine tourism industry. The initiative aims to protect and conserve coral reefs through environmentally friendly guidelines that promote a sustainable diving and snorkelling tourism industry. It provides the only internationally recognised environmental standards for the diving and snorkelling industry and has a robust assessment system to measure compliance.
Green Fins encourages and empowers members of the diving industry to act to reduce the pressures on coral reefs by offering dive and snorkel companies practical, low-cost alternatives to harmful practices – such as anchoring, fish feeding and chemical pollution – as well as providing strategic training, support and resources. By reducing the local direct and indirect pressures tourism puts on coral reefs, it helps make corals healthier and more resilient to other stresses such as the effects of climate change. Look for the Green Fins logo when booking your next dive trip.
Visit www.greenfins.net to learn more or follow the initiative on Facebook, Instagram and Twitter.
About DiveAssure
DiveAssure goes beyond being just another member association. DiveAssure is your steadfast companion and passport to extraordinary underwater adventures. Their membership provides medical, rescue and evacuation services in case divers and travellers have an accident, become injured, sick or if their safety is threatened.
Whatever the emergency, wherever you are, DiveAssure has your back. So you can immerse yourself in the wonders of the deep, knowing their comprehensive benefits, global network, and unwavering commitment to your safety will ensure that every dive is an unforgettable and secure experience. Learn more at www.diveassure.com.
About ZuBlu
ZuBlu is the world’s leading dive travel agency for scuba diving and ocean experiences, with more than 800 partners in over 100 dive destinations around the world. Secure online booking, expert travel advisors and flexible booking terms mean you can discover, compare and book scuba diving holidays with ease. Discover and book your next diving adventure at www.zubludiving.com now.
Transform Your Dive Experiences into Cinematic Masterpieces
NovoScuba has partnered with acclaimed underwater filmmaker Jeff Goodman to introduce the Underwater Moviemaker Course—a revolutionary program designed to equip divers with the skills to capture the breathtaking beauty of the underwater world.
Whether you’re an aspiring filmmaker, an avid diver, or a photography enthusiast, this course offers the tools and expertise needed to create stunning underwater videos. From vibrant coral reefs to curious marine life, you’ll learn how to film, edit, and produce captivating underwater stories, all with expert guidance from a seasoned professional.
Jeff Goodman: A Legacy in Underwater Filmmaking
Jeff Goodman brings over 40 years of experience in underwater film production for television to this course. Reflecting on his career, Jeff said:
“Although technology has dramatically changed, the basics of underwater filming remain constant. This course covers crucial skills for producing great videos. Whether you’re creating professional broadcast films or high-quality hobby videos, the fundamental principles are the same.
A camera operator must master their equipment to capture those magical underwater moments effortlessly. But beyond technical know-how, underwater filmmaking is about having fun and enhancing your diving experiences. So, take your time, learn at your own pace, and enjoy this creative journey.”
About NovoScuba
Founded in 2023, NovoScuba is reshaping dive education with a comprehensive, digitally native platform. Offering cutting-edge training programs for divers at all levels, NovoScuba sets a new benchmark in the diving industry by combining innovation with accessibility.
With ISO-certified courses, a student subscription model, and multilingual support, NovoScuba ensures that dive education is inclusive and engaging. More than just a training provider, NovoScuba fosters a global community of divers committed to exploration, collaboration, and sustainability.
Join the NovoScuba Underwater Moviemaker Course Today!
Dive into the world of underwater filmmaking and start creating cinematic stories that inspire. Learn more about the course and enroll today at www.novoscuba.com/novoscuba-underwater-moviemaker-course.
EXCLUSIVE: Jeff Goodman interviews Mark Spiers, CEO of New Scuba Diving Training Agency NovoScuba
NovoScuba’s Game-Changing Approach for Dive Store Owners: WE PAY YOU!
The diving world thrives on passion and adventure, but for many dive store owners, the financial and operational challenges can be as deep as the ocean.
NovoScuba, an emerging force in the diving world, is on a mission to transform this landscape for the better. With a revolutionary approach to dive store and training agency partnerships, NovoScuba is setting new standards for how dive stores can thrive while keeping their focus on delivering exceptional diving experiences.
A New Paradigm: NovoScuba’s Bold Mission
NovoScuba’s mission is straightforward yet profound: to disrupt the traditional dynamics between dive store owners and training agencies. Traditionally, dive stores have been subjected to substantial fees charged by training agencies, for membership, materials and certifications. These costs have often placed a heavy financial burden on store owners, cutting into their profits and limiting their ability to offer competitive prices to customers.
NovoScuba flips the script by offering a model where dive stores earn money, instead of paying high fees. Dive stores receive commissions for every student they register, and their certification costs are covered. This new model not only boosts profitability but also ensures clients get top-quality training at unbeatable prices.
Financial Upsides: Earn From Student Registration
NovoScuba’s approach is simple yet revolutionary. Dive stores partnering with NovoScuba can earn commissions for every student they enroll.
Here’s how it works: For every student enrolled through NovoScuba, dive stores receive a commission. Each student enrolled will receive their e-learning materials and certification credit included in their subscription. This arrangement is a significant departure from the traditional model, where dive stores often struggle to manage high overhead costs related to training fees and certification expenses.
NovoScuba’s approach ensures that dive stores can focus on what they do best—providing top-notch diving experiences—without being bogged down by excessive financial burdens, and the need to carry large stocks of materials.
Quality Training at a Great Price
NovoScuba stands out by offering high-quality, ISO certified, training that doesn’t break the bank, in fact our students will pay less than with most competing agencies. Clients benefit from top-notch education and safety standards at competitive prices. Dive store owners can confidently promote NovoScuba’s programs, knowing they’re offering fantastic training at affordable rates. This balance of quality and affordability helps dive stores build a strong reputation and attract more customers.
Your Brand is Your Business: NovoScuba’s Commitment to Showcasing Your Identity
At NovoScuba, we understand that your brand is your most valuable asset, and we’re committed to putting it front and centre. Unlike agencies that charge high fees to promote their own brand, we believe in investing in yours. With NovoScuba, you won’t be paying to advertise someone else’s logo alone, — our focus is on showcasing your unique identity. Certifications prominently feature your brand, as well as the training agency, reinforcing your store’s image and brand every step of the way. We’re here to support and elevate your brand, ensuring that your investment directly benefits your business.
Affordable Membership: An Investment in Your Success
NovoScuba’s membership model is designed with dive store owners in mind. Membership fees are kept low and include annual Pro member fees for your team. Payment can be made monthly or annually in your local currency, avoiding the hassle of exchange rate fluctuations. NovoScuba promises no exchange rate changes without a six-month notice, ensuring financial stability and simplifying budgeting. With a membership lasting 12 months from date of joining, you’ll enjoy a full year of NovoScuba’s benefits and support.
Streamlined Operations: Simplifying Your Workload
Handling administrative tasks can be a challenge, but NovoScuba makes it easier. We’ve streamlined certification procedures and reduced paperwork to help dive stores operate more efficiently. Certification processing is quick and straightforward, allowing more focus on teaching and customer service. Our system minimises bureaucracy by storing necessary forms in student profiles, reducing paperwork and administrative delays.
Crossover Made Easy
For dive stores looking to transition to NovoScuba’s model, the crossover process is designed to be smooth and hassle-free. NovoScuba provides support to ensure that the transition is as seamless as possible, helping dive store owners integrate into the new system with minimal disruption. Experienced dive Pros don’t need to undergo extensive retraining. Our crossover is designed to familiarise Pros with NovoScuba’s user-friendly platform, standards and course structures, and not to waste time and expense re-training in water.
With just a few simple steps, you’ll be ready to offer top-notch training through NovoScuba.
Comprehensive Business Support and Training Included in Your Membership
NovoScuba goes beyond financial benefits by offering experienced support and training. This value added service includes:
- Business Training: Optimise your operations with guidance on marketing, customer service, and best practices.
- Marketing and Promotion: Access resources to attract new customers and boost your store’s visibility. Enjoy cross promotions with NovoScuba to gain increased exposure.
- Ongoing Support: NovoScuba’s commitment to its partners extends beyond initial training and setup. The company offers ongoing support to address any issues or questions that arise. This continuous support ensures that dive store owners have a reliable resource to turn to whenever they need assistance.
Embracing Digital Natives: Instant Evolution and Continuous Improvement
NovoScuba’s digital-native approach is a game-changer. Leveraging cutting-edge technology, we ensure our services evolve and improve swiftly. Dive stores benefit from instant updates, the latest features, enhancements, and effective solutions, keeping them ahead of the curve. This continuous improvement helps dive stores stay competitive and deliver exceptional services. Whether it’s a new course update, additional marketing resources, or improved e-learning functions, NovoScuba’s digital infrastructure ensures that dive stores are always equipped with the most current and effective solutions. This continuous evolution not only helps dive stores stay ahead in a competitive market but also ensures they consistently provide top-quality services to their clients.
Why Is NovoScuba Doing This? – Fair Profit Sharing for Greater Access and Growth
At NovoScuba, we’ve taken a bold step by paying commissions to stores rather than following the traditional model of training agencies charging high fees. Our mission is to make diving accessible to everyone and to foster a growing community of new divers and continued education. By redistributing profits more equitably between stores and training agencies, we aim to create a more supportive and collaborative environment within the industry. We believe this approach not only helps individual stores thrive but also stimulates overall growth and innovation in diving. Our commitment to fair profit sharing reflects our dedication to the long-term health and expansion of the diving community.
Everyone is getting a piece of the pie.
Getting Started: Join the NovoScuba Revolution
Ready to revolutionise your dive store experience? NovoScuba is here to support your journey toward reduced costs, increased profitability, and enhanced operational efficiency. Get in touch with our team to learn how NovoScuba can transform your business.
For more information, email info@novoscuba.com or visit www.novoscuba.academy.
Lumbalumba Resort – Manado is an intimate dive and snorkel retreat nestled in Manado, North Sulawesi, Indonesia—a hidden gem within the world-renowned Coral Triangle, home to the planet’s highest marine biodiversity.
Email: info@lumbalumbaresort.com / Call: +62 (0) 812 430 2974 / Web: www.lumbalumbaresort.com
With only six luxurious chalets (just nine rooms), we provide a cozy, flexible atmosphere where every guest receives the genuine, personal attention they are looking for.
Email: info@lumbalumbaresort.com / Call: +62 (0) 812 430 2974 / Web: www.lumbalumbaresort.com
Our philosophy is simple: we can only succeed when you’re truly satisfied. Choosing to stay small allows us to deliver the extra-special, personalized service you seek, making your experience here genuinely unforgettable.
For us, you’re not just another tourist.
For you, we’re not just another dive resort.
Email: info@lumbalumbaresort.com / Call: +62 (0) 812 430 2974 / Web: www.lumbalumbaresort.com
Rustique situated in our lush bontanical gardens are 3 different types of accommodation, including a family Chalet.
Email: info@lumbalumbaresort.com / Call: +62 (0) 812 430 2974 / Web: www.lumbalumbaresort.com
Enjoy a relaxing dip in our infinity pool, unwind at the bar, and savor mouthwatering dishes from our renowned kitchen—each meal crafted to delight your taste buds in every bite.
Email: info@lumbalumbaresort.com / Call: +62 (0) 812 430 2974 / Web: www.lumbalumbaresort.com
Lumbalumba Resort has two different kinds of boat; our inboard powered, custom-made catamaran, Diver III, and Diver IV, our fast outboard-powered dive boat.
Email: info@lumbalumbaresort.com / Call: +62 (0) 812 430 2974 / Web: www.lumbalumbaresort.com
Both are very comfortable with lots of space to relax from, to and in between dives.
Email: info@lumbalumbaresort.com / Call: +62 (0) 812 430 2974 / Web: www.lumbalumbaresort.com
Experience stunning visibility and vibrant coral reefs teeming with schooling fish. Bunaken is also a haven for marine life, boasting a thriving population of Hawksbill and Green Sea Turtles. It’s not uncommon to encounter 15 to 20 turtles on a single dive or snorkeling trip!
Email: info@lumbalumbaresort.com / Call: +62 (0) 812 430 2974 / Web: www.lumbalumbaresort.com
But it’s not just about the big sights and wide-angle views. Close to the resort, you’ll find numerous muck and macro dive sites, reminiscent of the famous Lembeh Strait. And let’s not forget the gem of Lumbalumba—the spectacular House Reef, perfect for exploring at your own pace.
Email: info@lumbalumbaresort.com / Call: +62 (0) 812 430 2974 / Web: www.lumbalumbaresort.com
Read what what our guests think about us at
Tripadvisor
Email: info@lumbalumbaresort.com / Call: +62 (0) 812 430 2974 / Web: www.lumbalumbaresort.com
And read what our guests think of us at
SCUBAVERSE
Email: info@lumbalumbaresort.com / Call: +62 (0) 812 430 2974 / Web: www.lumbalumbaresort.com
Beyond diving and snorkeling, there’s is much to explore on land as well!
Discover the Tangkoko Jungle, home to fascinating wildlife like the rare Black Macaque, vibrant Hornbill birds, and the world’s smallest primate, the enchanting Tarsius Monkey.
Email: info@lumbalumbaresort.com / Call: +62 (0) 812 430 2974 / Web: www.lumbalumbaresort.com
Take a day trip to the Minahasa Highlands to witness active volcanoes, soothing hot springs, bustling local markets, intricate handicrafts, and breathtaking landscapes.
Email: info@lumbalumbaresort.com / Call: +62 (0) 812 430 2974 / Web: www.lumbalumbaresort.com
And for thrill-seekers, we offer exciting options like white-water rafting, perfect for those craving an extra dose of adventure!
Email: info@lumbalumbaresort.com / Call: +62 (0) 812 430 2974 / Web: www.lumbalumbaresort.com
We hope this newsletter has provided you with a glimpse into what we have to offer. However, it’s just the beginning—there’s so much more waiting for you!
We offer an incredible combination trip with
Black Sand Dive Retreat in Lembeh
We also offer our
Uncover North Sulawsi program with Pulisan Beach Resort
Email: info@lumbalumbaresort.com / Call: +62 (0) 812 430 2974 / Web: www.lumbalumbaresort.com
GETTING HERE
The easiest way to reach Manado is by flying with Singapore Airlines via Singapore. There are four direct flights each week, taking just three hours to get to Manado, with departures on Monday, Wednesday, Friday, and Saturday.
BOOK NOW!
Email: info@lumbalumbaresort.com
Call: +62 (0) 812 430 2974
Web: www.lumbalumbaresort.com
Facebook: www.facebook.com/lumbalumba.resort.manado
Instagram: www.instagram.com/lumbalumba.resort.manado/
Stay safe and healthy and we look forward to meet you in Manado soon!
Best wishes,
Juud, Roel and the whole Lumbalumba Team
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