News
PADI Teams Up with Wellness Brand Neuro to Drive Ocean Change and Create a Blue State of Mind
Together launching a whale-inspired limited-edition tin to fund ocean conservation
Ocean lovers and wellness enthusiasts can join PADI® (Professional Association of Diving Instructors®) and Neuro® functional gum and mints in creating positive ocean change.
The two leading lifestyle and purpose-driven brands have united in a shared mission that is born out of the transformational powers of the water and are offering a streamlined way to enhance your wellbeing and that of the ocean. Throughout the year, they will be releasing a collection of two limited edition re-usable Neuro x PADI tins designed to be used with all the bulk Neuro bag products, with 20% of profits donated to PADI AWARE FoundationTMand $100K USD committed to the world’s largest purpose-driven diving organisation’s non-profit charity by the end of 2024.
The first of the co-branded tins that are now available for purchase showcases artwork created by Neuro co-founder Kent Yoshimura, who is also a renowned mural artist and depicts a whale breaching in the ocean.
“The whale is symbolic of how everything is interconnected and small changes can have a huge impact upon our ocean – and all life that calls it home,” explains Yoshimura. “By refilling and using this tin, you’ll cut down on your packaging waste, fuel yourself with clean ingredients to live your best life and do more for all vulnerable marine species.”
“At least 8 million tons of plastic end up in our oceans every year and more than 250 million tons of plastic are estimated to pollute our waters by 2025,” says Julie Andersen, PADI’s Senior Director of Brand. “Much of that debris is ingested by all of the ocean’s creatures – including the symbolic megafauna like whales. By creating this campaign, PADI and Neuro have come together to drive change and heal ourselves, our communities, and the ocean – our largest and most important ecosystem on this blue planet, and the very thing responsible for life on earth.”
Uniting Two Purpose-Driven Brands
Founded in 2015 by Yoshimura and his co-founder Ryan Chen on their first dive trip in Catalina, the two college friends and PADI Scuba Divers were looking for a more sustainable way to optimise one’s health and energy – and soon after established Neuro®, a collection of functional gum and mints crafted with a patented formula and clean ingredients to help you do more.
What started as a small start-up conceived on a dive boat, led them to garner international recognition for their appearance on Shark Tank in 2020 – and they have now sold over 90 million pieces of Neuro products.
“Core to our purpose-driven ethos, we want to encourage the world to not only improve their own lives, but the lives of others,” explains Chen. “We understand that being a truly sustainable company is more than just protecting the environment. That is why we prioritise environmental, social, and economic sustainability to ensure Neuro operates in a way that benefits everyone – including the smallest of plankton to the largest of whales that live beneath the surface.”
“Just like Neuro, PADI empowers people to become the best version of themselves when they are in a state of ‘blue mind’, where you become deeply aware of your own personal health’s connection to that of our blue planet’s – realising that your own wellbeing gives you superpowers to make a real difference,” says Andersen. “We are obsessed with creating positive ocean change and transforming lives by making the wonder of the underwater world accessible to all and ensuring that communities and ecosystems live in harmony that mutually support one another. Together, we are magnifying our powers to do more by raising awareness to the issues facing our ocean, while at the same time, providing meaningful ways to take action.”
How the Ocean Healed Neuro Co-Founders
Scuba diving isn’t just a passionate hobby for Neuro co-founders Yoshimura and Chen. It is from this that they experienced the entrepreneurial side-effects of scuba diving, in which the dive trip was a core driver to their business success and personal wellbeing – giving them both their “million-dollar idea” and a renewed sense of purpose and belief that anything is possible.
“It was during this dive trip that we realised the need to have a practical, sustainable, and approachable system that can be shared with fellow divers that provide clean energy during surface intervals,” Yoshimura explains. “When you fall in love with the ocean, you want to spend as much time as possible exploring and protecting it. So, we wanted to create a product that supported this passion and gives you a prolonged state of ‘blue mind’.”
For Chen, earning his PADI Open Water Diver certification also provided him with a pivotal moment in his own healing journey after he had suffered a tragic snowboarding accident that left him partially paralysed. He became certified through the PADI Adaptive Techniques Diving Course and benefited greatly from the physical and mental therapy the sport of scuba diving provides. Soon after, his renewed sense of purpose led him to be named to Forbes 30 Under 30 in 2019.
“There’s no cooler feeling than taking that first breath underwater,” Chen recalls. “All of a sudden you have this superpower, to breathe underwater and explore. Learning to dive re-ignited my passion for life but also my belief that I too could make a difference in protecting and saving the ocean.”
“Learning to scuba dive unlocks hidden superpowers that are not only empowering – but essential to keep our shared blue planet healthy,” Andersen explains. “As a PADI Scuba Diver, you not only develop a new passion, but you also earn the unique ability to protect what you love, engaging in impactful citizen science with your own two hands. Through a shared mission of instilling hope, connecting with other species, and fueling hands-on conservation, we hope that we can make a better world for all of us.”
“That is why we rebuilt our company mission at PADI to reach every 1 in 10 people on our shared blue planet and inspire them to join us as Ocean Torchbearers to create positive ocean change,” says Andersen. “Our work with Neuro helps us inspire more people to experience, fall in love with, and protect the ocean and all life that calls it home. Together, Neuro and PADI are supporting more people in achieving a state of “blue mind”, in which they realise they too are superheroes that can accelerate and optimise healing: our own, our communities, and our planets.”
Win a Healing Trip of a Lifetime and Become PADI Whale Defenders in Mexico
Note: This competition is only open to residents of the USA
As part of their limited edition re-usable tin launch, PADI and Neuro are offering one lucky winner the ultimate healing trip of a lifetime: the chance to become a PADI Whale Defender in Baja California, Mexico. The prize includes flights, accommodation, the PADI Whale Defender Course, and a whale-watching tour with Dive Ninja Expeditions for two, as well as a collection of Neuro mint and gum products that includes Energy + Focus, Calm + Clarity and Sleep + Recharge.
“Together, we all must heal ourselves before we can heal the planet,” says Andersen. “Neuro and PADI are united in purpose, focused on our holistic wellbeing by healing from within, connecting with like-minded, purpose-driven communities, and joining a movement bigger than yourself to create positive ocean change. Seeing is believing, and an unforgettable, life-altering encounter with a whale will change your life forever, filling you with a drive to protect their – and our – blue world.”
For more information, to purchase the limited edition re-usable tins and to enter this competition, visit padi.neurogum.com/sweepstakes.
News
Dive into Adventure: Limited Space Available for January Socorro Liveaboard Trip with Oyster Diving
Socorro Giant Mantas, Sharks and Dolphins – 8-16th January 2025
Oyster Diving is offering an unforgettable opportunity to experience one of the world’s most extraordinary dive destinations – Socorro Island. With only one male space left for this January’s liveaboard adventure, divers are invited to join an exclusive trip to explore the waters of Socorro, renowned for its remarkable marine life and incredible dive experiences.
Unmatched Diving in Socorro
Socorro is home to a unique population of giant oceanic mantas that actively seek interaction with divers and snorkelers, making it one of the best places in the world to encounter these majestic creatures. But the adventure doesn’t stop there – the waters surrounding Socorro are also teeming with marine life, including schooling hammerheads and silky sharks, over 10 other species of sharks, playful bottlenose dolphins that love to interact with divers, large schools of pelagic fish, and, during the season, humpback whales.
Luxury Aboard the Nautilus Belle Amie
Diving in such an extraordinary location is made even more special by the Nautilus Belle Amie. Launched in 2015, this modern, spacious liveaboard yacht is designed with divers in mind, ensuring comfort and luxury throughout the trip. The boat offers various suite options, including twin rooms and superior double suites, all with the ambiance of a boutique hotel. Divers will spend 8 days aboard the Belle Amie, with all meals, guided dives, and soft drinks included.
Pricing and Availability
This exclusive Socorro liveaboard trip is available for the following prices:
- Twin Room (2 people sharing a Stateroom): £3360 per person
- Superior Double Suite (2 people sharing): £3860 per person
Both prices include Socorro Island fees. A port fee of $35 is payable upon arrival.
Additional Costs:
- Return economy flights: Approx. £1,000 – £1,300 per person (prices confirmed prior to booking)
- One night hotel B&B accommodation before the liveaboard: Approx. £100 per person
Book Now
With only one spot left, this opportunity to explore Socorro’s spectacular underwater world is sure to fill up fast. Interested divers are encouraged to get in touch with Oyster Diving Holidays to secure their place today.
For more information and bookings, please contact:
Oyster Diving Holidays
Phone: 0800 699 0243
Email: info@oysterdiving.com
Don’t miss your chance to dive with mantas, sharks, dolphins, and humpbacks in one of the world’s most pristine marine environments!
Marine Life & Conservation
12 Days of Zero-Waste Fish-mas
This holiday period, the Marine Conservation Society, the UK’s leading ocean membership charity, invites you to make some simple changes to eating fish this Christmas to help our seas.
Dr Kenneth Bodles, Head of Fisheries and Aquaculture at the Marine Conservation Society, said, “During the festive season, our consumption increases, but so does waste. Sustainability isn’t just about where food comes from – it’s also about how you use it. By reducing waste and making the most out of your seafood, you’re not only taking steps to be more ocean-friendly, but can also help to cut costs during what is often one of the most expensive times of the year”.
The Marine Conservation Society has compiled twelve tips on how to consume seafood sustainably with zero-waste this Christmas:
Buy whole fish instead of fillets
Instead of fillets, consider buying whole fish such as salmon, hake, or lemon sole. By adopting a “nose to tail” approach with cooking, whole-baked fish not only feeds a crowd, but also helps to minimise waste and maximise sustainability by using up every part of the animal, including bones, skin, and fat.
Make fish stock
Leftover fish bones or shells can be put to good use by boiling them to make a nourishing fish stock or bisque. This can be frozen and preserved for later use and makes for a flavourful base in a soup.
Make your own fish pâté
Avoid waste by turning leftover fish, such as smoked mackerel or salmon, into a delicious pâté by blending with cream cheese and lemon. Perfect when paired with crackers.
The sustainability of salmon and mackerel varies depending on where and how it is caught or farmed. For more information on green-rated options, check the charity’s Good Fish Guide.
Buy frozen
By purchasing seafood that is frozen or vacuum-packed, this helps to reduce waste by extending the shelf life of your food.
Fish pie
If you’re wondering what to do with leftover cooked fish, why not opt for a classic fish pie with mashed potatoes, leeks, and a cheesy sauce? A sure crowd pleaser on Boxing Day.
Use the head
Don’t forget the fish head! The meat is incredibly tender and flavourful. The charity recommends a cod’s head curry or recreating Fallow’s renowned cod’s head in siracha butter.
By stretching your ingredients further, not only is this a more sustainable way to enjoy seafood, but also cost-effective by repurposing leftovers and cooking creatively.
Boxing Day brunch
Mix leftover kippers or smoked salmon with scrambled eggs for a tasty, zero-waste, Boxing Day brunch.
For best choice, make sure you buy kippers, or herring, from the North Sea and the North Irish Sea.
Zero-waste storage
A top tip from the Marine Conservation Society to avoid waste is freezing fish offcuts to save for future use.
Crisp up the skin
Even leftover fish skin can be turned into a quick savoury snack by crisping it up in an air fryer with a little olive oil and salt.
Anchovies two ways
Leftover anchovies can either be blended with butter to make a delicious anchovy butter or tossed into pasta for a hit of umami flavour.
The charity recommends opting for anchovies caught in the Bay of Biscay for best choice.
Fishcakes
For an easy, zero-waste meal, leftover seafood trimmings can be mixed with mash and fried in breadcrumbs to make fishcakes.
Pickled mussels
Try pickling mussels in 1:1 vinegar and water, with a dash of sugar for a sustainable, zero-waste snack that can be enjoyed well beyond the festive season.
Mussels farmed in the UK are a seafood superhero. Grown using low-impact methods and harvested by hand, they get all the food they need from the sea around them. This makes them one of the most sustainable, ocean-friendly, and cost-effective seafood options.
Players of People’s Postcode Lottery have raised £6.6M towards the Marine Conservation Society’s vital work in making seafood more sustainable.
Laura Chow, Head of Charities at People’s Postcode Lottery, said: “Fish is a festive favourite for many, but making sustainable choices when it comes to how we buy and eat seafood makes all the difference for our ocean. Support from players of People’s Postcode Lottery has helped the Marine Conservation Society further its sustainable seafood work, so that we can all enjoy healthier, better protected seas.”
The Marine Conservation Society encourages you to make sustainable seafood choices a year-round habit, not just for Christmas. To check how sustainable the seafood on your plate is, you can visit the charity’s Good Fish Guide. The Guide helps consumers and businesses identify the most sustainable seafood using a simple traffic light system, based on where and how species are caught or farmed. Green is the best choice, amber means improvements are needed, and red indicates fish to avoid buying.
Zero-waste gift idea
Why not embrace a zero-waste Christmas by gifting a membership to support marine conservation? It’s a meaningful, low-waste gift that helps protect our ocean for generations to come. Memberships start from as little as £5 a month – the price of a sandwich and drink from your local coffee shop.
Find the latest sustainable seafood advice for wild-caught and farmed seafood on the Good Fish Guide, downloadable to your phone from www.mcsuk.org/goodfishguide.
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