News
PADI Launches Unprecedented Global Referral Programme to Drive New Business for the Diving Industry
PADI® provides unparalleled support to its global membership base, launching a new diver acquisition campaign that encourages scuba divers to recruit their friends and family as their new dive buddies with incentives and benefits for everyone.
“PADI’s Seek Adventure. Save the Ocean Together referral Programme is the latest example of PADI’s investment in creating more business for our members and the diving industry as a whole,” explains Kristin Valette Wirth, Chief Brand and Membership Officer for PADI Worldwide.
“The referral Programme is simple and builds on the passion of scuba divers,” continues Valette Wirth. “We are inspiring, encouraging and enabling divers to refer their friends and family members to diving and bring them into the world’s largest community of ocean lovers and rewarding them for doing so.”
How the Referral Programme Works
The newly launched global referral Programme makes its debut this month on a global scale and is designed to send new diving recruits to the 6,600 PADI Dive Centres and Resorts and 128,000 PADI Professionals through word of mouth of the already 30 million certified PADI Divers.
Starting today, PADI Divers of all levels will be able to log into their PADI Account to send a 15% off link for the PADI Open Water eLearning course to their friends and family.
As an extra incentive, when the referee takes advantage of their gifted 15% off link, this unlocks a 30-day trial to PADI Club* for the referrer – giving them immediate access to discounts on PADI’s eLearning Programmes and certification cards, a FREE ReActivate Programme, and a subscription to Scuba Diving magazine digital version.
“By referring a friend, it is a two-for-one deal on staying connected, giving and getting exclusive discounts, and saving the ocean together. PADI is investing big in this campaign and we’re encouraging our community of divers, dive professionals and dive Centres and resorts to do the same,” continues Valette Wirth.
Providing PADI Members Marketing Toolkits
Designed to be the top-of-funnel marketing asset for all members to use, this referral Programme builds upon the trust and loyalty current customers have with new potential consumers – making it an effective tool to generate more certifications and new business leads to leverage.
Whether it is referring new PADI Open Water Divers or encouraging family and friends to continue their education together, PADI has created a marketing toolkit for members to use and make their own – with four mini-campaigns ready for them to choose from.
“These four mini-campaigns for the referral Programme focus on the core values of why you want to learn to dive in the first place: seeking wellness, connection, education, and purpose,” says Valette Wirth.
The referral Programme also feeds into the PADI Master Scuba Diver Challenge, providing professional members an extra incentive to sell more PADI Courses to their customers – with a chance to win a dream dive trip to the Maldives.
“By using the referral Programme and other PADI campaigns for your own business, we are continuing the legacy of inspiring the world to seek adventure and save the ocean together.”
To access the marketing toolkit visit the Marketing Hub on the PADI Pro Site.
Visit the PADI Pros Blog for more information on how to incorporate the referral Programme into your business.
About PADI
PADI® (Professional Association of Diving Instructors®) is the largest purpose-driven diving organization with a global network of 6,600 dive Centres and resorts, 128,000 professional members and more than 29 million certified divers to date. Committed to our blue planet, PADI makes the wonder of the underwater world accessible to all, empowering people around the world to experience, explore and take meaningful action, as Ocean TorchbearersTM, to protect the world beneath the surface. For over 50 years, PADI is undeniably The Way the World Learns to Dive®, setting the standard for the highest quality dive training, underwater safety and conservation initiatives while evolving the sport of diving into a passionate lifestyle. For divers by divers, PADI is obsessed with transforming lives and, with its global foundation, PADI AWARETM, creating positive ocean change. Seek Adventure. Save the Ocean.SM www.padi.com
Welcome to Day 4 of Scubaverse.com’s week-long Christmas Gift Guide!
Struggling to find the perfect gift for that special scuba diver in your life? Read on for Team Scubaverse’s pick of this season’s must-have Christmas gifts.
Every day this week, we are publishing a special Christmas Gift Guide full of different gift ideas that are all ideal for divers, so you’re sure to find something that’s perfect. Take a look at today’s selection below…
Thalassas Ocean-Inspired Apparel
support@thalassas.com / www.thalassas.com / Thalassas Facebook / Thalassas Instagram / Thalassas tiktok
Dive into comfort and style with Thalassas! Featuring T-shirts, hats, leggings and more, each piece is designed to bring the tranquillity and beauty of the sea to your everyday life. Whether you’re lounging by the coast or exploring city streets, our gear has you covered.
Your purchase has a purpose! A portion of every sale supports beach cleanup initiatives and organizations.
HOLIDAY BUNDLE PRICING STARTS NOVEMBER 18th!
This holiday season, we’re offering bundle discounts on our best-selling tees, hats, and leggings! Mix and match to create your perfect set – and enjoy savings when you buy more. It’s the perfect time to stock up on ocean vibes for yourself or the diver in your life.
🌊 Holiday Bundle Discounts: Save More When You Buy More! 🌊
Don’t miss out, these deals won’t last long! FREE SHIPPING on all orders in the USA.
support@thalassas.com / www.thalassas.com / Thalassas Facebook / Thalassas Instagram / Thalassas tiktok
XDEEP Navy Signature Hoodie
info@nautilus.uk / XDEEP on nautilus.uk / www.xdeep.eu / XDEEP on Facebook
The long-awaited XDEEP Signature hoodie is finally available! Apart from being super-trendy, it’s also quality stuff: made in EU of 100% premium cotton with solid japan-made YKK metal zippers.
The main features of this stylish hoodie are the following:
– 100% cotton
– Strong metal zipper
– High-quality print
– Made in EU
Furthermore, all XDEEP hoodies and t-shirts (including fabric) are manufactured in EU using top quality 100% cotton.
The XDEEP Signature Hoodie is perfect for keeping warm and looking trendy at the same time.
To find out more about XDEEP products, visit www.xdeep.eu.
Nautilus are the distributor for XDEEP and other leading dive equipment brands in the UK. Find out more about Nautilus brands at nautilus.uk/our-brands.
info@nautilus.uk / Buy in the UK / www.xdeep.eu / XDEEP on Facebook
Oceanarium Regulator Bags & Octo Holders
sales@miflexhoses.co.uk / www.miflexhoseshop.co.uk / miflexhoseshop.co.uk/acatalog/Oceanarium.html / Miflex Hoses on Facebook
Oceanarium products offer great gifts for all lovers of life underwater, including unique designs of regulator bags, octopus holders, gear tags & cloak towels.
This range brings fun & enjoyment to your dive making your kit distinctive.
Check out the very popular regulator bags available in 6 designs, including the Oceanarium Whaleshark design, as well as the two new designs of Octopus Holders; Pygmy Seahorse & Jellyfish.
Buy a Christmas gift for a friend and make them smile… Diving is Fun!
sales@miflexhoses.co.uk / www.miflexhoseshop.co.uk / miflexhoseshop.co.uk/acatalog/Oceanarium.html / Miflex Hoses on Facebook
Fourth Element Pelagic Dive Watch
info@fourthelement.com / fourthelement.com / Fourth Element Facebook / Fourth Element Instagram / Fourth Element tiktok / Fourth Element YouTube
The Pelagic dive watch from fourth element combines British design with Swiss-craftmanship in a hand-built automatic watch which captures the essence of classic scuba-diving timepieces.
Named after the vast reaches of the open ocean, the Pelagic combines exceptional craftmanship with high-specification engineering. Designed in the UK and hand-built in Switzerland, it is rated to a depth of 500m. The Pelagic features a stunning automatic movement, seen through the sapphire crystal glass case back, powered by a Swiss made precision self-winding movement. This is a watch suitable for the most extreme environments on Planet Earth.
The Pelagic has a brushed stainless-steel case with the choice of 22mm silicone/rubber strap or stainless-steel bracelet. It features a helium escape valve, positioned at 9 o’clock ensuring that this watch is even equipped for saturation diving. The watch features a unidirectional black ceramic bezel, allowing maximum dive times to be planned, luminous hands and markers and date function.
Design detailing includes ‘fourth element’ engraved on the rotor, buckle (on the silicon/rubber strap version) or clasp (on the brushed stainless-steel version). The crown features the fourth element icon representing the four elements earth, air fire and water.
The Pelagic watch is packaged using only recycled materials (recycled PET) and FSC certified paper and card, demonstrating fourth element’s continued commitment to its OceanPositive mission.
TECHNICAL SPECIFICATION
– Movement: 26 Jewel Swiss Sellita SW200 automatic with hacking function
– Water resistance: 500m / 1640ft
– Helium escape valve: 9 o’clock
– Crown: screw down locking
– Case width: 44mm
– Case thickness: 14mm
– Shatter and scratch resistant sapphire crystal
– Lug to lug: 52mm
– Case material: 316l brushed stainless steel
– Bezel: 120-click unidirectional with black ceramic insert
– Swiss Super-LumiNova C3 on markers and hands
– Strap: 22mm silicone/rubber strap or brushed stainless steel bracelet
– Warranty: 2 years
– Swiss made
RRP: GBP £1475 / USD $1975 / EUR €1795 / AUD $2950 / CAD $2595
info@fourthelement.com / fourthelement.com / Fourth Element Facebook / Fourth Element Instagram / Fourth Element tiktok / Fourth Element YouTube
Nautilus Seascape Mask & Clamshell Case
info@nautilus.uk / nautilus.uk / Seascape Mask on nautilus.uk / Nautilus on Facebook
The Nautilus Seascape single lens mask builds on the experience of proven design with the latest technology.
The ultra soft liquid silicone skirt and strap ensure this frameless mask gives the best fit whilst ensuring a wide 120 degree field of vision.
The antislip buckles means the strap stays where set it and the ultra clear, high vision tempered glass means virtually all light passes through to your eyes.
A substantial nose pocket means that equalising is a joy and that, combined with comfort, makes this the ideal mask for most divers.
To find your nearest Nautilus dealer, click here.
info@nautilus.uk / nautilus.uk / Seascape Mask on nautilus.uk / Nautilus on Facebook
Welcome to Day 3 of Scubaverse.com’s week-long Christmas Gift Guide!
Struggling to find the perfect gift for that special scuba diver in your life? Read on for Team Scubaverse’s pick of this season’s must-have Christmas gifts.
Every day this week, we are publishing a special Christmas Gift Guide full of different gift ideas that are all ideal for divers, so you’re sure to find something that’s perfect. Take a look at today’s selection below…
Beuchat Voyager XL Travel Bag
info@suuntodm.co.uk / www.beuchat-diving.com/gb / Beuchat Facebook
The Beuchat Voyager XL travel bag is ideal for diving expeditions or other trips, with practical trolleys and two spacious compartments.
Large XL travel bag designed to meet all your travel needs, whether it’s a diving expedition, a scuba-hunting trip or any other adventure. Your satisfaction is guaranteed.
Here are the characteristics of the VOYAGER XL-BEUCHAT bag:
Big storage capacity
- Volume: 130 L
- Dimensions: 75x47x39 cm
- Weight: 3,6 KG
- Thanks to its large capacity, you can transport your equipment and personal items efficiently and comfortably when you’re on the go
- Beuchat Shell Case: semi-rigid, thermoformed EVA protective shell that combines lightness with extra protection for the contents of the bag during transport, handling and rolling.
- Padlock eyelets
- Molle system for attaching external accessories
- Inside mesh side pocket
- Two separate large interior compartments
- Backpack straps
- Telescopic pole
- Made in Ripstop, 600 denier and 1000 denier nylon/PVC: lightweight, highly resistant fabric
- Zipper protection for central compartment: shifted inwards to prevent rubbing on the ground
- Replaceable trolley wheel
info@suuntodm.co.uk / www.beuchat-diving.com/gb / Beuchat Facebook
AP Diving BCDs
sales@apdiving.com / www.apdiving.com / AP Diving Facebook / AP Diving Instagram / AP Diving TV
Here’s some more inspiration & top-end gift ideas for the diver in your life…
Treat them (or yourself!) to a brand spanking new BCD from the AP range? Maybe a new Commando, Tekwing or Explorer? Or one from our lightweight Travel range – the Travelwing or Escape?
AP BCDs have been the gold standard for UK and northern European divers for over 40 years. They are designed by divers for divers, built to last and built for adventure and honed to perfection over the years by listening to what divers actually want.
From now until Xmas you can grab a 10% discount on any AP BCD. (see below for details)
Check out the AP BCD pages online for the full story:
https://www.apdiving.com/shop/en/bcd-open-circuit/bcds.html
GRAB A SEASONAL DISCOUNT on any AP BCD, AP Ratchet Reel or AP Surface Marker Buoy!
Enter the Voucher Code AP-XMAS-24 at the checkout online to get 10% off.
Offer ends 19th Dec. Last postage dates vary with the carrier and destination. If in doubt, please check with the AP office 01326 561040 for up-to-date delivery information.
sales@apdiving.com / www.apdiving.com / AP Diving Facebook / AP Diving Instagram / AP Diving TV
SlipIns Swimsuits
Team@slipins.com / www.slipins.com / SlipIns Facebook / SlipIns Instagram / SlipIns Pinterest
The SlipIns Swimsuit is the perfect surf suit. Even in the heaviest surf or wipeout, the suit stays put. It is fabulous for all water shorts like snorkelling, paddling, kayaking, swimming or just lounging.
This tight-fitting, tailored lycra swimsuit offers 4-way stretch for maximum comfort. stretchy, breathable, fast-drying fabric with the worlds best sun protection is the most comfortable suit you will ever put on.
SlipIns are:
*Ultimate 50+ UPF sun protection
*Blocks 98% of UVA and UVB rays
*Quick dry, breathable lycra fabric
*Flattering fit
Save 10% on your order if you mention you saw this ad in Scubaverse in your order note!
SAVE YOUR SKIN…WEAR OUR SKINS
Team@slipins.com / www.slipins.com / SlipIns Facebook / SlipIns Instagram / SlipIns Pinterest
Icelandic Wool Gloves, Socks & Blankets
by KUBI
sales@KUBIstore.com / www.KUBIstore.com / Varma on KUBIstore / KUBI on Facebook / KUBI on Instagram
KUBI have worked closely with a quality manufacturer in Iceland to bring you a range of products made from very hardy & warm wool produced in the country.
We offer a range of Socks & Blankets, as well as our very popular Thermal Gloves from Iceland.
Socks are available in Icelandic Wool & Angora Wool in a mixture of colours & sizes to suit your requirements for winter.
We also stock the luxurious Icelandic brushed wool blankets, ideal for wrapping yourself up and snuggling in on a chilly evening.
Not forgetting as well, our outstanding Icelandic Wool KUBI Gloves, the most popular in our range
Ideal gifts for everyone this Christmas with – The Warmth of Iceland!
sales@KUBIstore.com / www.KUBIstore.com / Varma on KUBIstore / KUBI on Facebook / KUBI on Instagram
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