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PADI Launches Unprecedented Global Referral Programme to Drive New Business for the Diving Industry

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PADI® provides unparalleled support to its global membership base, launching a new diver acquisition campaign that encourages scuba divers to recruit their friends and family as their new dive buddies with incentives and benefits for everyone.

“PADI’s Seek Adventure. Save the Ocean Together referral Programme is the latest example of PADI’s investment in creating more business for our members and the diving industry as a whole,” explains Kristin Valette Wirth, Chief Brand and Membership Officer for PADI Worldwide.

“The referral Programme is simple and builds on the passion of scuba divers,” continues Valette Wirth. “We are inspiring, encouraging and enabling divers to refer their friends and family members to diving and bring them into the world’s largest community of ocean lovers and rewarding them for doing so.”

How the Referral Programme Works

The newly launched global referral Programme makes its debut this month on a global scale and is designed to send new diving recruits to the 6,600 PADI Dive Centres and Resorts and 128,000 PADI Professionals through word of mouth of the already 30 million certified PADI Divers.

Starting today, PADI Divers of all levels will be able to log into their PADI Account to send a 15% off link for the PADI Open Water eLearning course to their friends and family.

As an extra incentive, when the referee takes advantage of their gifted 15% off link, this unlocks a 30-day trial to PADI Club* for the referrer – giving them immediate access to discounts on PADI’s eLearning Programmes and certification cards, a FREE ReActivate Programme, and a subscription to Scuba Diving magazine digital version.

“By referring a friend, it is a two-for-one deal on staying connected, giving and getting exclusive discounts, and saving the ocean together. PADI is investing big in this campaign and we’re encouraging our community of divers, dive professionals and dive Centres and resorts to do the same,” continues Valette Wirth.

Providing PADI Members Marketing Toolkits

Designed to be the top-of-funnel marketing asset for all members to use, this referral Programme builds upon the trust and loyalty current customers have with new potential consumers – making it an effective tool to generate more certifications and new business leads to leverage.

Whether it is referring new PADI Open Water Divers or encouraging family and friends to continue their education together, PADI has created a marketing toolkit for members to use and make their own – with four mini-campaigns ready for them to choose from.

“These four mini-campaigns for the referral Programme focus on the core values of why you want to learn to dive in the first place: seeking wellness, connection, education, and purpose,” says Valette Wirth.

The referral Programme also feeds into the PADI Master Scuba Diver Challenge, providing professional members an extra incentive to sell more PADI Courses to their customers – with a chance to win a dream dive trip to the Maldives.

“By using the referral Programme and other PADI campaigns for your own business, we are continuing the legacy of inspiring the world to seek adventure and save the ocean together.”

To access the marketing toolkit visit the Marketing Hub on the PADI Pro Site.

Visit the PADI Pros Blog for more information on how to incorporate the referral Programme into your business.

About PADI

PADI® (Professional Association of Diving Instructors®) is the largest purpose-driven diving organization with a global network of 6,600 dive Centres and resorts, 128,000 professional members and more than 29 million certified divers to date. Committed to our blue planet, PADI makes the wonder of the underwater world accessible to all, empowering people around the world to experience, explore and take meaningful action, as Ocean TorchbearersTM, to protect the world beneath the surface. For over 50 years, PADI is undeniably The Way the World Learns to Dive®, setting the standard for the highest quality dive training, underwater safety and conservation initiatives while evolving the sport of diving into a passionate lifestyle. For divers by divers, PADI is obsessed with transforming lives and, with its global foundation, PADI AWARETM, creating positive ocean change. Seek Adventure. Save the Ocean.SM  www.padi.com

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Can reef conservation be both enjoyable and profitable?

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At Wakatobi Dive Resort, guests are always thanked for coming to enjoy this special place, as it is their presence that creates the magic making ongoing reef conservation efforts a reality. “The more you know, the more you notice,” says in-house marine biologist Julia Mellers. “And what better place to learn about reef biodiversity and custodianship than in Wakatobi.”

“My main project for the first year is to establish a way of monitoring the health of Wakatobi’s reef ecosystem,” Julia says. “This will allow us to provide hard scientific proof that Wakatobi’s conservation model measurably benefits reef health. Holding a finger to the pulse of the reef will also assist management decisions, such as identifying priority areas for increased protection.”

Modern methods for reef management

The Wakatobi Reef Health Assessment program utilizes a customized set of modern imaging and data analysis techniques that provide a comprehensive indication of the state of a reef ecosystem. “We use the latest ecological theory, technology, and artificial intelligence to develop a novel package to efficiently and robustly measure reef health,” Julia says. “This will enable us to monitor how Wakatobi’s reefs are faring throughout the protected area without significantly diverting resources from protecting the reefs.”

The process begins in the water, capturing the reef’s sights, sounds, and landscape. Above water, Julia is developing and implementing analysis methods and training machine learning models to extract measures of reef health from captured data. When not on the island, she will research new approaches and ideas for coral reef assessment and help spread the word about Wakatobi’s scientific initiative.

“It’s an absolute privilege to work within a system that benefits both the reefs and the local people,” says Julia. “It also gives us a unique opportunity to assess and document reef health and dynamics within an ecosystem that is actually getting healthier. In stark contrast to declines in coral health recorded elsewhere, our scientific data is already beginning to demonstrate Wakatobi’s astonishing biodiversity – which is evident to anyone who ventures underwater at the resort.”

The program focuses on three indicators of reef health: the diversity of the reef community, which measures the variety and abundance of living organisms colonizing the reef surface; structural complexity, describing the degree to which the reefs incorporate elaborate details; and reef soundscapes, recording the noise a reef’s inhabitants make, including the snapping of shrimp and the feeding sounds of fish. By measuring these elements, it is possible to estimate how much life the habitat supports.

“Luckily, we don’t have to work all that out manually,” Julia says. Artificial intelligence plays a vital role. “I train machine learning models to identify signals of reef functioning that would otherwise be undetectable. For example, a model can be trained to recognize the sounds that characterize a healthy reef. This allows us to monitor the reefs at a scale, and with a thoroughness that would otherwise be inconceivable.”

Julia and the dive team have also started an eDNA survey of the reefs. ”This involves taking seawater samples near the reef at different depths and filtering them to trap environmental DNA (eDNA) that organisms shed into the water,” Julia explains. “The samples are now in a lab, where the DNA is labeled using probes and sequenced to identify which species are around. Using this technique, we should be able to detect hundreds of species from just a single litre of seawater. It’s a very cool process!”

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A Wakatobi welcome

Julia says the Wakatobi team has been exceptionally supportive and welcoming. “They are able to maintain a totally laid-back atmosphere while coordinating an exceptionally professional operation.” She adds that Wakatobi feels remote in the best ways, with pristine reefs, peace, and quiet, while also being an extremely comfortable and well-connected place to work.

“Working within a system that works for the reefs because it works for the people is an absolute privilege,” she says. “It also gives us a unique opportunity to unpick reef health and dynamics within an ecosystem that is actually getting healthier. In stark contrast to declines recorded elsewhere, our scientific data is already beginning to demonstrate the astonishing biodiversity evident to anyone who ventures underwater at Wakatobi.”

The Wakatobi team has also proven to be an invaluable source of knowledge about the local ecosystem,” Julia says. “Wakatobi makes the perfect scientific laboratory. Being able to go from library to laptop to reef, all in the space of a hundred meters, is the perfect recipe for generating new ideas and trying them out. It is so exciting to work with open-minded innovators keen to try novel approaches and look at things from different angles.”

“Having such a dynamic team has meant that we’ve made progress quickly,” Julia says. “So far, we have a highly accurate machine learning model that classifies the reef community, a method to analyze the sounds that reef critters make, and a fully automatic way of measuring fish abundance. We are also in a position to add to this repertoire, trialing different techniques to quantify the complex 3D structure that corals make. We have added DNA analysis to the arsenal, which enables us to detect biodiversity invisible to the naked eye.”

From frogs to frogfish

Julia acquired her love of nature and biology from her parents, whom she describes as eco-friendly before the concept became trendy. “Camping, compost heaps, and Attenborough documentaries were features of a nature-centric English childhood. I raised pond-dwelling critters, peered down microscopes, and became transfixed by cephalopods.” Biology was an inevitable choice, she says, and the sea came into her life at a young age. “Having long been a sailor, with a family of sailors, I am at home at sea,” she says. “I took my first sip of compressed air at the bottom of a swimming pool in London and have spent as much time as possible eye-to-eye with octopuses since.”

After completing an undergraduate degree in biology at Oxford University, Julia shifted her Master’s focus to marine biology. It was a move she describes as swapping frogs for frogfish. “I went into marine biology because I see marine biological research as a powerful tool to connect people with the planet,” she says. “Of course, nature should be worth more to us preserved than destroyed – but if you can’t put a price on it, no one pays. Wakatobi has created an economic engine that financially incentivizes reef custodianship. This leads to an ideal scientific setting – demonstrably vibrant reefs linked to genuine socio-economic fairness.“

Julia’s Master’s project was done in collaboration with the Australian Institute of Marine Science and investigated mysterious bare rings of sand that surround reef patches within algal meadows. “We think these ‘reef halos’ form because foraging fish will only venture a short way from the shelter of a coral patch if they are under threat from patrolling sharks,” she says. “Since you can spot these halos from satellite images, they could be a neat way of keeping an eye on shark populations from space… and a possible addition to Wakatobi’s monitoring program”!

As the Reef Health Assessment program progresses, Julia will create new learning and participation opportunities for guests to enhance the depth and enjoyment of their Wakatobi experience. Wakatobi Dive Resort will also continue to provide updates and insights on the important work Julia and the rest of the Wakatobi team are doing to understand and protect some of the world’s most pristine and spectacular coral reefs.

Many thanks go to Wakatobi’s guests, whose continued enjoyment of the marine preserve helps keep ongoing reef protection efforts a reality!

Contact the team at office@wakatobi.com or enquire >here.
Follow on Facebook and Instagram.
View Wakatobi videos on the YouTube Channel.

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Insta360 Launches Exciting Diving Contest on Social Media to Protect Our Oceans

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To continue supporting the diving community, Insta360 announced the launch of a new diving contest on social media that combines the thrill of diving with a commitment to ocean conservation. The Insta360 Diving Contest invites divers and ocean enthusiasts to connect with one another on social media while helping to support the vital work of the PADI AWARE Foundation.

How You Can Get Involved:

From now until October 19th, Insta360 will donate $5 to the PADI AWARE for every diving-related post that meets the criteria:

  1. Use the hashtag #Insta360Diving and tag @Insta360 on Instagram.
  2. Share diving-related content, showcasing underwater adventures, marine life, or similar themes.

Maximum Donation: $2,500 (up to 500 posts, $5 per post)

Join Insta360 on Instagram [here] now to showcase your passion for diving! Share some wild, watery footage and help protect our oceans.

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