Marine Life & Conservation
Ocean Frontiers Turning its Customers Green
Dive Operator’s “Green Shorts Challenge” keeps guests coming back for more East End diving year after year
Ocean Frontiers staffers in company teal green swim shorts are a familiar fixture on Grand Cayman’s remote East End, manning the dive shop at the Compass Point Resort or driving the dive boats and guiding dives. Those signature Ocean Frontiers green shorts have become a “hot ticket” item and status symbol among the company’s die-hard customers. Guests can win their own pair of green shorts if they dive all 55 dive sites at East End first – it’s called the “Green Shorts Challenge”.
“My goal in starting the challenge was to get my customers interested in the diversity of diving on this side of the island because I thought some of them weren’t seeing it,” says Steve Broadbelt, co-owner of Ocean Frontiers. “This is a motivation for them and it’s working.”
“I have completed the Green Shorts Challenge – as a matter of fact, I’ve completed the 55 dives twice and am well on my way to the third,” says Cecilia Sharp, who with her husband, has been diving with Ocean Frontiers since 2007. “We basically eat, sleep and dive for our stays at Compass Point Resort – which may last from one to three weeks. Rolling out of bed and walking to the boat is the best way to start any day on Grand Cayman.”
When a customer signs on for the Green Shorts Challenge, their dive history is recalled from Ocean Frontiers’ customized reservations system. The customer gets a printout of past dives to determine the dive sites they’ve visited and which dive sites they still need to dive. The customer then receives a challenge punch card with the dive sites listed, and every time they complete a new dive their card gets punched.
Once the challenge is met and all 55 dive sites have been visited, there is a celebration at the Ocean Frontiers dock complete with champagne and cake. The customer then receives his or her own pair of personalized teal shorts, a gold medal with the ‘Challenge’ crest cast into it hanging from a teal green ribbon, and a bronze plaque with their name on the dive dock at Compass Point Resort. The guest then becomes a part of Ocean Frontiers’ dive history and they proudly wear their green shorts at Compass Point Resort.
“It is an elite crowd!” says Divemaster Brittainy Slade. “The Green Shorts challenge is exciting for the guests, it gives them an end goal, something to aspire to!”
Slade says Ocean Frontiers staffers also get excited when a challenge is about to be completed and the activity on the dive boats is upbeat. “We all work hard and pray to the weather gods so guests can complete those last sites – we like cake and champagne too! And the celebrations are fun for everyone.”
Steve Broadbelt estimates that it takes about five visits to the island for a guest to complete the Green Shorts Challenge. Customers are signing up and returning to Grand Cayman, often twice a year, to dive those East End sites. More than 100 divers have completed the challenge since the Ocean Frontiers launched it two years ago.
“Even if they have been coming to Cayman for 10 years, we take them somewhere they’ve never been and we go out of our way to show them something they’ve never seen before,” he says. “Every day, every dive and every diver is unique and our goal is to know our divers and deliver the unexpected. Even seasoned divers are not beyond a ‘wow’ during one of our dives!”
Its this kind of attention to the customer’s dive experience that has made Ocean Frontiers a top dive operator. The company ranked highest in the Cayman Islands in the “Best Dive Operator” category of Scuba Diving’s 2014 Top 100 Readers Choice Awards. Founded in 1996, Ocean Frontiers is also one of Cayman’s most conservation-minded dive operations. Turning customers green, not only means awarding them a pair of green shorts, it also means making them aware of Cayman’s marine environment. Dive masters not only show guests the vibrant reefs and marine life of East End, they are also good stewards who educate visitors about conservation.
“Working for Ocean Frontiers requires putting in that extra effort to provide the green shorts service that we are known for,” says divemaster Becca Nutsch. “Sometimes this means working a bit harder, but it definitely pays off, especially when you see customers come back time and time again.”
“We were drawn to Ocean Frontiers by the great reviews of the operation and the quiet side of the island,” says Cecelia Sharp. “The staff at Ocean Frontiers is like family to us and we are spoiled by their Green Shorts service. No request is denied. They anticipate our needs and strive to make every diver happy and safe on the boat and in the water.”
Steve Broadbelt says the Green Shorts Challenge has been a great incentive program for the company and almost 50% of Ocean Frontiers divers are now return guests. Alumni help spread the word about this exciting dive challenge at East End. New customers also see what’s going on in the dive boats and they want to sign up too.
“It’s working,” he says. “They are buying those tickets and coming back.”
About Ocean Frontiers and Compass Point Dive Resort
Ocean Frontiers Dive Shop is located at Compass Point Dive Resort on the remote East End of Grand Cayman. Founded in 1996 with one dive boat and a dream to introduce divers to the wonders of East End diving, the company has grown into one of Cayman’s premier dive operations with a reputation for catering to small groups and having the island’s friendliest staff. Ocean Frontiers is also recognized as one of the most conservation-minded dive operators in the Cayman Islands with a long history of promoting ocean protection through its company programs, and an unwavering support for outside environmental projects. The winner of Project AWARE’s Environmental Achievement Award in 2004 and 2010, Ocean Frontiers has again been recognized in 2012. The company also received the PADI Green Star Dive Center accreditation in 2012 for demonstrating a dedication to conservation, the first dive operator in the Cayman Islands to receive this distinction.
The Compass Point Dive Resort, which received the Green Globe Certification award in 2010 for sustainable tourism, is the epitome of laidback luxury. It features 28 luxurious one, two and three bedroom oceanfront, ocean view and poolside condominiums, each with its own private patio or balcony and all beautifully decorated with stylish island décor, and fully equipped with all of the comforts of home. Eagle Ray’s Dive Bar and Grill is now open for business at the resort.
For more information:
Call Toll Free: 1 800-348-6096, Grand Cayman call +1 (345) 640 7500
E-mail: info@oceanfrontiers.com Website: www.oceanfrontiers.com
Facebook.com/caymanscubadiving
Twitter.com/oceanfrontiers
LinkedIn: Ocean Frontiers
Marine Life & Conservation
Paul Watson Released as Denmark Blocks Japan’s Extradition Bid
Renowned anti-whaling activist Paul Watson has been released from custody in Greenland after spending five months in detention. Denmark’s Justice Ministry rejected Japan’s request for his extradition, citing insufficient guarantees that his time already served in custody would be credited against any potential sentence.
The 74-year-old Canadian-American was arrested on July 21 in Nuuk, Greenland’s capital, when his ship docked to refuel. His arrest was based on a 2012 Japanese warrant related to a 2010 encounter in Antarctic waters. Japan alleged Watson obstructed operations and caused damage to a whaling research ship during efforts to disrupt illegal whaling. Watson has consistently denied these claims, maintaining his commitment to marine conservation.
Denmark, which oversees extradition matters for Greenland, concluded that while the legal conditions for extradition were met, the lack of assurances from Japan regarding time-served credit made extradition untenable.
In a video shared by his foundation, Watson expressed gratitude and relief, saying, “After five months, it’s good to be out… and good to know they’re not sending me to Japan.” He added that the most difficult part of his time in custody was being separated from his two young sons.
Watson is a pioneering figure in marine conservation, known for founding the Captain Paul Watson Foundation in 2022 after decades of activism with the Sea Shepherd Conservation Society. His bold efforts to defend marine life have earned him widespread support, including from celebrities and conservationists. His work has also been featured in the acclaimed reality TV series Whale Wars.
Watson’s lawyer, Jonas Christoffersen, praised the decision, stating, “We are happy and relieved that Paul Watson is now free.” He added that Watson is eager to reunite with his family and continue his vital work.
The arrest occurred while Watson’s vessel, the M/Y John Paul DeJoria, was en route to the North Pacific with a team of 26 volunteers to intercept a Japanese whaling ship. His foundation described the arrest as politically motivated and emphasized that Watson’s actions were focused on ending illegal whaling practices.
Japan resumed commercial whaling in 2019 after leaving the International Whaling Commission, asserting that whale meat is a cultural tradition. Conservationists, however, continue to challenge these practices, highlighting their impact on marine ecosystems.
Despite the challenges, Watson remains steadfast in his mission to protect marine life and bring attention to whaling practices. His dedication to ocean conservation has made him a globally respected advocate for the environment.
Marine Life & Conservation
12 Days of Zero-Waste Fish-mas
This holiday period, the Marine Conservation Society, the UK’s leading ocean membership charity, invites you to make some simple changes to eating fish this Christmas to help our seas.
Dr Kenneth Bodles, Head of Fisheries and Aquaculture at the Marine Conservation Society, said, “During the festive season, our consumption increases, but so does waste. Sustainability isn’t just about where food comes from – it’s also about how you use it. By reducing waste and making the most out of your seafood, you’re not only taking steps to be more ocean-friendly, but can also help to cut costs during what is often one of the most expensive times of the year”.
The Marine Conservation Society has compiled twelve tips on how to consume seafood sustainably with zero-waste this Christmas:
Buy whole fish instead of fillets
Instead of fillets, consider buying whole fish such as salmon, hake, or lemon sole. By adopting a “nose to tail” approach with cooking, whole-baked fish not only feeds a crowd, but also helps to minimise waste and maximise sustainability by using up every part of the animal, including bones, skin, and fat.
Make fish stock
Leftover fish bones or shells can be put to good use by boiling them to make a nourishing fish stock or bisque. This can be frozen and preserved for later use and makes for a flavourful base in a soup.
Make your own fish pâté
Avoid waste by turning leftover fish, such as smoked mackerel or salmon, into a delicious pâté by blending with cream cheese and lemon. Perfect when paired with crackers.
The sustainability of salmon and mackerel varies depending on where and how it is caught or farmed. For more information on green-rated options, check the charity’s Good Fish Guide.
Buy frozen
By purchasing seafood that is frozen or vacuum-packed, this helps to reduce waste by extending the shelf life of your food.
Fish pie
If you’re wondering what to do with leftover cooked fish, why not opt for a classic fish pie with mashed potatoes, leeks, and a cheesy sauce? A sure crowd pleaser on Boxing Day.
Use the head
Don’t forget the fish head! The meat is incredibly tender and flavourful. The charity recommends a cod’s head curry or recreating Fallow’s renowned cod’s head in siracha butter.
By stretching your ingredients further, not only is this a more sustainable way to enjoy seafood, but also cost-effective by repurposing leftovers and cooking creatively.
Boxing Day brunch
Mix leftover kippers or smoked salmon with scrambled eggs for a tasty, zero-waste, Boxing Day brunch.
For best choice, make sure you buy kippers, or herring, from the North Sea and the North Irish Sea.
Zero-waste storage
A top tip from the Marine Conservation Society to avoid waste is freezing fish offcuts to save for future use.
Crisp up the skin
Even leftover fish skin can be turned into a quick savoury snack by crisping it up in an air fryer with a little olive oil and salt.
Anchovies two ways
Leftover anchovies can either be blended with butter to make a delicious anchovy butter or tossed into pasta for a hit of umami flavour.
The charity recommends opting for anchovies caught in the Bay of Biscay for best choice.
Fishcakes
For an easy, zero-waste meal, leftover seafood trimmings can be mixed with mash and fried in breadcrumbs to make fishcakes.
Pickled mussels
Try pickling mussels in 1:1 vinegar and water, with a dash of sugar for a sustainable, zero-waste snack that can be enjoyed well beyond the festive season.
Mussels farmed in the UK are a seafood superhero. Grown using low-impact methods and harvested by hand, they get all the food they need from the sea around them. This makes them one of the most sustainable, ocean-friendly, and cost-effective seafood options.
Players of People’s Postcode Lottery have raised £6.6M towards the Marine Conservation Society’s vital work in making seafood more sustainable.
Laura Chow, Head of Charities at People’s Postcode Lottery, said: “Fish is a festive favourite for many, but making sustainable choices when it comes to how we buy and eat seafood makes all the difference for our ocean. Support from players of People’s Postcode Lottery has helped the Marine Conservation Society further its sustainable seafood work, so that we can all enjoy healthier, better protected seas.”
The Marine Conservation Society encourages you to make sustainable seafood choices a year-round habit, not just for Christmas. To check how sustainable the seafood on your plate is, you can visit the charity’s Good Fish Guide. The Guide helps consumers and businesses identify the most sustainable seafood using a simple traffic light system, based on where and how species are caught or farmed. Green is the best choice, amber means improvements are needed, and red indicates fish to avoid buying.
Zero-waste gift idea
Why not embrace a zero-waste Christmas by gifting a membership to support marine conservation? It’s a meaningful, low-waste gift that helps protect our ocean for generations to come. Memberships start from as little as £5 a month – the price of a sandwich and drink from your local coffee shop.
Find the latest sustainable seafood advice for wild-caught and farmed seafood on the Good Fish Guide, downloadable to your phone from www.mcsuk.org/goodfishguide.
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