Marine Life & Conservation
Great Barrier Beer Launches in Cans – Yes We Can Save the Reef!
Brisbane start up, The Good Beer Co, Australia’s social enterprise beer company, has launched a new Great Barrier Beer for the Australian Marine Conservation Society with a call to action to all Aussie beer drinkers: Yes We Can Save the Reef!
Continuing their work with national environmental charity, the Australian Marine Conservation Society (AMCS), The Good Beer Co has launched a rebranded Great Barrier Beer in cans to help raise funds for the AMCS and their vital work to protect Australia’s national icon, the Great Barrier Reef, from the threats of climate change and pollution.
The “Australian Lager” will be brewed with all Australian ingredients for The Good Beer Co by award winning independent craft brewery Ballistic Beer Company in Brisbane.
Ten percent of the price every keg and carton sold will go directly to the AMCS to help fund their work to protect the Reef.
The new branding, featuring a watercolor painting using water from the Great Barrier Reef, was done for The Good Beer Co by Brother & Co in Brisbane who worked pro bono in support of the social enterprise and the cause.
The new Great Barrier Beer was launched at the Beer InCider festival on Friday 21st and Saturday 22nd of September where it raised over $1,000 for the Australian Marine Conservation Society, and at a special event for supporters at Ballistic West End Bar on Wednesday 3rd October.
QLD Minister for Innovation and Tourism, Kate Jones MP, pulled the first beer and launched a pre-order crowd-fund campaign for the first batch of the new Great Barrier Beer in cans.
The Good Beer Co Founder James Grugeon said he was excited to be relaunching the popular beer in cans with new branding a new brewery partner and a new style of beer. “This is a great Australian beer for a great Australian cause. Good beers drinkers at Beer InCider loved the beer and they loved that it is helping the Australian Marine Conservation Society protect our Great Barrier Reef from climate change and pollution too. We can’t wait to get it out there.”
Darren Kindleysides, AMCS CEO said: “We already know that Great Barrier Beer is a brilliant and simple way to get our important message out there and to raise funds for our work to protect the Great Barrier Reef. Our Reef needs all our help right now. Every time someone drinks a Great Barrier Beer they are raising a glass to a better future for our Reef.”
Ballistic Beer Company Head Brewer, Lachy Crothers said: “We’re stoked to be brewing this revolutionary good beer for a good cause for The Good Beer Co. It’s an absolutely cracking Australian Lager made with all Australian ingredients, just perfect to be enjoyed in the Queensland summer that’s coming!”
The Good Beer Co will be making the new Great Barrier Beer available in cartons via a special pre-order crowd-fund campaign – www.pozible.com/
And from early 2019, Great Barrier Beer will be available through The Good Beer Co website and, potentially, at previous stockists of Great Barrier Beer including Woolworths (BWS) as well as through a special campaign targeting supporters of Australia’s national icon and action on climate change and pollution.
For more information visit the Good Beer Co website by clicking here.
After a two-year tour of UK art galleries, community spaces and aquariums, the Shark Trust’s acclaimed Oceanic31 exhibition takes its final bow at the Royal Geographical Society later this month. And the unique collection of artwork, depicting 31 species of oceanic sharks and rays, donated by 31 artists, is now open for bids from art lovers and shark enthusiasts. The online auction, launched today, will close on the 7th December at 8pm (BST). The money raised will support the Shark Trust Oceanics Programme.
People can now bid on 27 of the artworks by visiting this website:
https://superstars-auctions.com/sharktrustauction
It is a chance to own a beautiful piece of original art and to support the Shark Trust. The timing of the auction also means that these would make a very special Christmas gift for any shark-lover.
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- Bigeye Thresher Shark by Janina Rossiter
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- Carcharodon carcharias by Jimmy Higgs
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- Croc VR 2030 by Tom Mead
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- Oceanic Whitetip by ATM
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- Silky Street by ScapaJoe
The diversity of pieces mirrors that of the sharks and rays they represent. You can bid on paintings, digital creations, sculptures, mixed media and more. You can pick your favourite artist or species of shark. Or you can select the perfect artwork to make a statement in your home or office. Whichever you choose, you will be supporting the work to protect these amazing animals.
One of the pieces of art has been selected to be auctioned live by Steve Backshall at the For the Love of Sharks event at the Royal Geographical Society in London on the 29th November. In addition to this, two further pieces will be raffled at this event, giving people a chance to win an incredible piece of shark art. For the Love of Sharks is the Shark Trust’s flagship evening. A night to celebrate sharks. Steve Backshall is the headline speaker at this event that will see other prominent shark advocates join him on stage.
Tickets for the event can be snapped up here:
https://thesharktrust.org.uk/Event/flos24
Those that would like to see the Oceanic 31 exhibition have one final chance. It is being displayed at the Pavilion at the Royal Geographic Society from 26th November until the 7th December. Entry is free.
Find out more here:
https://www.rgs.org/events/upcoming-events/oceanic-31
Paul Cox, Shark Trust CEO, Said “This exhibition has given us the opportunity to reach out to a new audience. And inspire more people with the wonderful sharks and rays on which our Big Shark Pledge campaign is based. We are immensely grateful to the 31 artists who have worked so hard to create these works.”
Bid for your favourite Oceanic 31 artwork here:
https://superstars-auctions.com/sharktrustauction
Banner Image: Smooth Hammerhead by Alicia Hayden
Until 28 November, prizes worth a massive £10,000 – including experiences, products and tuition – feature in a line-up of items that can be won for £5 in an online prize draw to celebrate Bite-Back Shark & Marine Conservation’s 20th anniversary and help generate crucial funds for the future.
Top of the list of prizes is the chance to spend time with adventurer and wildlife expert Steve Backshall, a workout session with Nat Geo star Aldo Kane, a kayaking trip alongside white-water expert and diver Sal Montgomery and a Zoom call with ‘shark whisperer’ Cristina Zenato.
On top of that, some of the most admired companies in the diving and scuba industry have been quick to support the charity with fabulous prizes that make the £5 ticket price worth more than just a flutter.
Master Liveaboards, BSAC, Midlands Diving Chamber, Go Freediving and Blue Shark Snorkel have all generously donated experience prizes, while celebrated photographer Alex Mustard has donated a print and artists Scott Gleed and Olivier Leger have donated a sculpture and illustration to help boost the fundraising pot.
Fourth Element has donated Ocean Positive gear and LA watch company Nodus has gifted the charity a stunning dive watch. For land lovers, the charity has included a five star London hotel stay at Bankside Hotel plus a family visit to Longleat Safari Park in the roster of prizes.
Campaign director for Bite-Back, Graham Buckingham, said: “We’ve been overwhelmed with support from companies and individuals that we truly admire and who have supported us on our 20 year journey and we’re truly grateful to them all. While we feel incredibly proud of our achievements over the past two decades – and we are super excited about the next chapter – this prize draw isn’t a vanity project. It represents a real lifeline to our work and important advancements in the global protection of sharks. So we hope divers, dive clubs and even bargain hunters grab some tickets to make this a massive success.”
The charity hopes that the prize draw will generate crucial funds to launch a brand new, ground-breaking, campaign to enrol the public and increase support for the protection of sharks around the world.
To enter the competition visit www.bite-back.com/prizedraw. The prize winners will be announced on 1 December 2024.
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