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Dive Twerking, Celeb Endorsements, Customer Research, & Other Ideas Emerge From DEMA’s 2020 Vision Session

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How can we re-activate previously certified divers? What are the demographics of people who currently dive?  What does the industry have to do to bring young people into diving?  These are just a few of the question that were addressed during DEMA’s latest 2020 Vision brainstorming session, conducted during the Beneath the Sea Show in New Jersey.

Conceived in 2011 as a means by which DEMA Member input could help steer the direction of the Industry, 2020 Vision Sessions are part of the strategic planning process used by DEMA’s Board of Directors.  Ideas and priorities from these brainstorming sessions help the Board understand the needs of Industry Members “on the ground” and help to shape the future of recreational diving.  At the most recent 2020 Vision Session, held in affiliation with Beneath the Sea, participants focused specifically on two topics: how to reactivate previously certified divers and bring young people into diving.
For those already certified divers who have not been diving recently, participants thought it was important to focus on the following key factors to entice these customers, already interested in and familiar with diving, to start diving again:
  • Make it social and fun, and use social media, viral videos, celebrity endorsements, and local dive parties
  • Since many divers take a hiatus to have families and are more available as their kids get older, focus on family connections and the health and wellness benefits of diving
  • Highlight all the equipment and technology improvements and the ease of diving today
  • Encourage a variety of eco-based activities, like local beach clean-ups or coral restorations
With data indicating potential for Industry growth by reaching possible divers in the age range of 11-17 years old, there was also a focus on developing ways to bring young people into diving. Ideas for reaching a young audience included:
  • More advertising aimed at the 11-17 year old age range
  • The use of mentor / guest lecturer programs within schools or youth groups
  • Make diving look fresh, fun and exciting, focusing on the fun people have in the water and as a fun social experience
  • Use celebrity kid-divers as role models
  • Find ways to share diving as a family activity
  • Integrate Open Water Scuba courses and some of the science and physical aspects of diving into public and private school curricula (e.g.: teach marine biology and physics using diving examples)
  • Use social media to promote and engage kids with the diving culture and lifestyle
  • Leverage viral trends to promote awareness and captivate attention (e.g. “dive twerking”)
DEMA encourages all Industry professionals to review the brainstorming notes from this session and develop their own thoughts to share with them:
If you have any questions regarding DEMA 2020 Vision Sessions contact DEMA by emailing them at 2020vision@dema.org or by calling them on +1 (858) 616-6408.

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Discover Curaçao with the Ultimate Dive Vacation Guide – 2024 DEMA Special Edition

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curacao

Dive Travel Curaçao is thrilled to announce the launch of the Curaçao Dive Vacation Guide – 2024 DEMA Special Edition, an expertly curated resource that unveils the unparalleled dive experiences and vacation possibilities awaiting you in Curaçao. Produced exclusively for the Diving Equipment & Marketing Association (DEMA) Show 2024, this special edition guide is packed with exclusive insights, travel tips, and limited-time DEMA offers that make it easier than ever to explore Curaçao’s stunning underwater landscapes and vibrant culture.

Explore Curaçao’s Unmatched Diving Opportunities

With over 70 diverse dive sites along its southern coastline, Curaçao is a bucket-list destination for divers of all experience levels. From thriving coral reefs and intricate marine ecosystems to historic shipwrecks, the island offers a variety of underwater experiences that are hard to match. The Curaçao Dive Vacation Guide – 2024 DEMA Special Edition provides detailed recommendations for both shore and boat diving, making it a valuable tool for divers seeking the best entry points, pristine reefs, and hidden treasures along the coastline. Whether you are an avid wreck diver, or a beginner interested in shallow reefs, Curaçao has it all.

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Uncover Eco-Friendly Dive Resorts and Top Dive Operators

This DEMA 2024-exclusive Curaçao guide goes beyond diving to feature insider information on Curaçao’s eco-friendly accommodations, dive resorts, and top-rated dive operators committed to sustainable dive tourism. From all-inclusive resorts that support coral reef restoration initiatives to charming boutique hotels near prime dive locations, the guide helps travelers find the ideal stay to match their vacation goals. It also spotlights trusted dive operators on the island who prioritize environmental preservation, offering travelers a way to enjoy the underwater world responsibly.

curacao

Immerse Yourself in Curaçao’s Culture, Culinary Delights, and Adventure

Curaçao offers a vibrant Caribbean culture rich in history, music, and culinary fusion. The guide reveals Curaçao’s hidden gems, including culinary hotspots, historical sites, and eco-tourism opportunities that will appeal to both divers and non-divers. Visitors can explore the island’s iconic architecture, savor a diverse range of dishes influenced by Caribbean, European, and South American flavors, and embark on land-based eco-adventures, such as hiking, cave exploration, and visiting national parks.

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Exclusive DEMA 2024 Specials and Limited-Time Dive Packages

This special edition guide features limited-time DEMA 2024 offers on dive packages, accommodations, and excursions. Travelers who book through Dive Travel Curaçao, or our Curaçao dive travel partners attending DEMA, will have access to exclusive discounts on custom dive vacation packages, making it easier to plan an affordable, high-quality dive trip that fits your preferences. The Curaçao Dive Vacation Guide – 2024 DEMA Special Edition is designed to simplify your travel planning and help you dive deeper into the incredible experiences that Curaçao has to offer.

It’s Time to Dive Curaçao!

Now is the time to discover why Curaçao is a top dive destination in the Caribbean! Dive Travel Curaçao invites you to experience an unforgettable dive vacation with exclusive DEMA 2024 specials tailored just for you. To secure your spot, download a copy of the Curaçao Dive Vacation Guide – 2024 DEMA Special Edition and contact the Dive Travel Curaçao team to start customizing your Caribbean dive adventure today.

For more information and bookings, please visit Dive Curaçao’s website or contact our reservations team directly.

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Santa Divers take the Plunge for Charity

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santa divers

Ho Ho Ho! Vobster Quay’s recording-breaking charity Santa diving event returns on Sunday 15th December 2024 for another round of festive fundraising frivolities. Run in aid of the Royal National Lifeboat Institution (RNLI) and Help For Heroes, this ever-popular annual fundraising event aims to raise sack-loads of cash for these two very deserving charities.

Divers of all levels are invited to grab their Santa outfits – and as much festive cheer as they can muster – and head down to Vobster Quay near Mells, Somerset for a mass sponsored Santa dive in aid of charity. In previous years, the event has attracted divers from the far corners of the UK to join in the festive merriment for a final festive dive before the Christmas and New Year break. Back in 2015, the event smashed the world record for the most Santa divers with 188 divers taking to the waters donning their festive finery – a record that remains unbeaten to this day!

santa divers

Vobster Santas isn’t just about setting records – it’s also about raising some serious cash for charity. Vobster Quay encourages all divers to get into the spirit of the season to raise much-needed funds for two very deserving charities – the Royal National Lifeboat Institution (RNLI) and Help For Heroes.

Through individual sponsorship and online donations, divers can invite their friends, family and work colleagues to sponsor them to plunge into the balmy waters of Vobster Quay dressed in full festive finery. Since the very first Santa dive in 2007, the event has raised over £52,000 for charity. “It’s been over 17 years since the very first charity Santa dive took place at Vobster Quay and every year the event just keeps getting bigger and better” enthused Vobster Quay owner, Amy Stanton.

“Vobster Santas is a great way for divers to say a massive thank you to the both the RNLI and Help For Heroes – two very deserving charities close to our hearts. We’re immensely proud of all that Vobster Santas has achieved and hope that even more divers will join this year’s event on Sunday 15th December. I’m confident that we can make Vobster Santas 2024 the biggest yet!”.

Divers wishing to participate can get involved by simply registering their attendance at
www.vobster.com/event-vobstersantas.php.

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