News
Dive Twerking, Celeb Endorsements, Customer Research, & Other Ideas Emerge From DEMA’s 2020 Vision Session
How can we re-activate previously certified divers? What are the demographics of people who currently dive? What does the industry have to do to bring young people into diving? These are just a few of the question that were addressed during DEMA’s latest 2020 Vision brainstorming session, conducted during the Beneath the Sea Show in New Jersey.
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Make it social and fun, and use social media, viral videos, celebrity endorsements, and local dive parties
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Since many divers take a hiatus to have families and are more available as their kids get older, focus on family connections and the health and wellness benefits of diving
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Highlight all the equipment and technology improvements and the ease of diving today
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Encourage a variety of eco-based activities, like local beach clean-ups or coral restorations
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More advertising aimed at the 11-17 year old age range
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The use of mentor / guest lecturer programs within schools or youth groups
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Make diving look fresh, fun and exciting, focusing on the fun people have in the water and as a fun social experience
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Use celebrity kid-divers as role models
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Find ways to share diving as a family activity
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Integrate Open Water Scuba courses and some of the science and physical aspects of diving into public and private school curricula (e.g.: teach marine biology and physics using diving examples)
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Use social media to promote and engage kids with the diving culture and lifestyle
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Leverage viral trends to promote awareness and captivate attention (e.g. “dive twerking”)
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At the upcoming 2020 Vision Session being held at The Scuba Show in Long Beach, CA (details coming soon)
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By emailing them at 2020vision@dema.org
Last Thursday, Oyster Diving transformed Mercers Lake into a hauntingly unforgettable underwater realm for their inaugural Halloween Scuba Party. Approximately 20 intrepid divers plunged into the darkness, weaving through a mesmerising scene of spectral decorations, glow sticks, and eerie underwater pumpkins.
After the thrilling night dive, participants gathered to feast on a ghoulish spread of pumpkin soup, chilli con carne, and decadent fudge brownies, perfect fuel for the frightful festivities.
With a resounding success, Oyster Diving is excited to announce plans for this event to become an annual tradition. Next year, look forward to a fully licensed bar and live music, promising an even spookier celebration under the moonlit waters.
Join us next Halloween for an experience that promises to be a haunting delight!
Find out more about Oyster Diving at oysterdiving.com.
After a two-year tour of UK art galleries, community spaces and aquariums, the Shark Trust’s acclaimed Oceanic31 exhibition takes its final bow at the Royal Geographical Society later this month. And the unique collection of artwork, depicting 31 species of oceanic sharks and rays, donated by 31 artists, is now open for bids from art lovers and shark enthusiasts. The online auction, launched today, will close on the 7th December at 8pm (BST). The money raised will support the Shark Trust Oceanics Programme.
People can now bid on 27 of the artworks by visiting this website:
https://superstars-auctions.com/sharktrustauction
It is a chance to own a beautiful piece of original art and to support the Shark Trust. The timing of the auction also means that these would make a very special Christmas gift for any shark-lover.
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- Bigeye Thresher Shark by Janina Rossiter
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- Carcharodon carcharias by Jimmy Higgs
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- Croc VR 2030 by Tom Mead
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- Oceanic Whitetip by ATM
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- Silky Street by ScapaJoe
The diversity of pieces mirrors that of the sharks and rays they represent. You can bid on paintings, digital creations, sculptures, mixed media and more. You can pick your favourite artist or species of shark. Or you can select the perfect artwork to make a statement in your home or office. Whichever you choose, you will be supporting the work to protect these amazing animals.
One of the pieces of art has been selected to be auctioned live by Steve Backshall at the For the Love of Sharks event at the Royal Geographical Society in London on the 29th November. In addition to this, two further pieces will be raffled at this event, giving people a chance to win an incredible piece of shark art. For the Love of Sharks is the Shark Trust’s flagship evening. A night to celebrate sharks. Steve Backshall is the headline speaker at this event that will see other prominent shark advocates join him on stage.
Tickets for the event can be snapped up here:
https://thesharktrust.org.uk/Event/flos24
Those that would like to see the Oceanic 31 exhibition have one final chance. It is being displayed at the Pavilion at the Royal Geographic Society from 26th November until the 7th December. Entry is free.
Find out more here:
https://www.rgs.org/events/upcoming-events/oceanic-31
Paul Cox, Shark Trust CEO, Said “This exhibition has given us the opportunity to reach out to a new audience. And inspire more people with the wonderful sharks and rays on which our Big Shark Pledge campaign is based. We are immensely grateful to the 31 artists who have worked so hard to create these works.”
Bid for your favourite Oceanic 31 artwork here:
https://superstars-auctions.com/sharktrustauction
Banner Image: Smooth Hammerhead by Alicia Hayden
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