Blogs
DEMA Show 2023: The Depths of Progress in the Scuba Diving Industry
By Bryan Horne, Dive Curaçao / Dive Travel Curaçao
As I sit down to reflect on the whirlwind that was the DEMA Show 2023, in the vibrant city of New Orleans, I am filled with an overwhelming sense of pride and optimism for the future of the scuba diving industry. This annual gathering of manufacturers, global destinations, dive retailers, and enthusiasts has always been a focal point for showcasing the latest innovations and trends in our beloved underwater world.
However, this year’s event was more than just a showcase; it was a milestone that underscored the industry’s collective power to drive positive change and create a unified impact across diverse fronts.
Exploring the DEMA Show 2023
One of the most remarkable aspects of DEMA Show 2023 was the palpable sense of collaboration that permeated the event. The scuba diving industry, often seen as a niche community, demonstrated that when we unite for a common cause, we become a force to be reckoned with. From education and environmental protection to travel, marketing, and safety; the influence of our collective efforts was unmistakable.
Diver Education
One shining example of the industry’s commitment to education was the inspiring work of Margo Peyton and her organization, Kids Sea Camp. DEMA 2023 provided a platform for Margo to share her vision and success in introducing children to the wonders of the underwater realm. The impact of programs like Kids Sea Camp extends far beyond the immediate experience, creating a generation of young divers who not only appreciate marine life but also become ambassadors for ocean conservation.
Read more about Kids Sea Camp: “I’m a Believer” by Scott D. Jones
Environmental Protection
Environmental protection took center stage at DEMA Show 2023, with organizations like Stream2Sea, PADI AWARE, and Green Fins leading the charge. Their dedication to sustainable practices and ocean-friendly products highlighted the industry’s commitment to preserving the underwater ecosystems we hold dear. The booths and presentations focused on eco-friendly products, responsible diving practices, and the importance of leaving no trace underwater. It was a clear message that as guardians of the ocean, we have a responsibility to tread lightly and ensure its health for generations to come.
Dive Travel
In the realm of travel, DEMA Show 2023 showcased the incredible potential of our industry and its influence on tourism.
Our Dutch Caribbean Island of Curaçao, once a hidden gem in the scuba diving world, stood as a testament to the transformative power of collaboration.
Over the past decade, Dive Curaçao, Ocean Encounters, and LionsDive Beach Resort worked hand in hand to develop Curaçao as a world-class diving destination.
This year, our collective efforts were recognized with an astounding 23 awards in the Scuba Diving Reader’s Choice Awards. The readers spoke, and their votes reinforced the idea that collaboration can turn a relatively unknown destination into a global diving hotspot.
The success of Curaçao serves as a blueprint for other emerging destinations, illustrating that by pooling resources, sharing knowledge, and collectively marketing our unique offerings, we can elevate the entire industry. Digital marketing played a crucial role in this transformation, connecting divers from around the world with the beauty of Curaçao’s underwater landscapes. Social media campaigns, immersive virtual tours, and engaging content brought our island to the forefront of the diving community’s consciousness.
Photo courtesy of Frank Do
Diver Safety
Safety has always been a paramount concern in the scuba diving industry, and the Divers Alert Network (DAN) took the opportunity at DEMA Show 2023 to unveil the latest advancements in dive safety including innovative training programs. Their emphasis on safety highlighted the industry’s unwavering commitment to ensuring every dive is a secure and enjoyable experience.
Reflecting on the DEMA Show 2023
The DEMA Show 2023 was a rallying point, a reminder that we are not isolated entities but integral parts of a global and interconnected community. The connections forged and strengthened at the event will reverberate throughout the industry, sparking collaborations that go beyond borders and benefit us all. The exchange of ideas, the sharing of best practices, and the celebration of successes create a synergy that propels us forward.
As I navigated the bustling aisles of the exhibition hall, engaged in insightful seminars, and connected with industry leaders, it became evident that the key to Curaçao’s continued success lies in collaboration. Yes, we have achieved great strides, but there is still much work to be done. The challenges facing our coral reefs are immense. From climate change to pollution, these issues demand a united front to ensure the sustainability of Curaçao’s diving industry.
I extend my heartfelt gratitude to all our partners and suppliers who joined us at DEMA Show 2023, and a special acknowledgment to the DEMA 2023 Board of Directors for orchestrating an event that transcended expectations. The bonds formed and strengthened in New Orleans set the stage for an exciting year ahead.
However, as we look towards the future, the scuba diving industry stands at a crossroads. We must avoid apathy and choose a path that will shape the destiny of our oceans and the sustainability of our scuba diving industry, especially here in Curaçao.
Looking forward to the DEMA Show 2024
In conclusion, DEMA Show 2023 was not just an exhibition; it was a manifestation of the scuba diving industry’s potential to create a positive impact. The collaborative spirit showcased at the event serves as a beacon of hope, reminding us that by working together, we can achieve far more than we ever could alone. As we eagerly anticipate the DEMA Show 2024 in Las Vegas, let us carry this positive momentum forward, united in our mission to protect, educate, and explore the wonders of the underwater world.
Transform Your Dive Experiences into Cinematic Masterpieces
NovoScuba has partnered with acclaimed underwater filmmaker Jeff Goodman to introduce the Underwater Moviemaker Course—a revolutionary program designed to equip divers with the skills to capture the breathtaking beauty of the underwater world.
Whether you’re an aspiring filmmaker, an avid diver, or a photography enthusiast, this course offers the tools and expertise needed to create stunning underwater videos. From vibrant coral reefs to curious marine life, you’ll learn how to film, edit, and produce captivating underwater stories, all with expert guidance from a seasoned professional.
Jeff Goodman: A Legacy in Underwater Filmmaking
Jeff Goodman brings over 40 years of experience in underwater film production for television to this course. Reflecting on his career, Jeff said:
“Although technology has dramatically changed, the basics of underwater filming remain constant. This course covers crucial skills for producing great videos. Whether you’re creating professional broadcast films or high-quality hobby videos, the fundamental principles are the same.
A camera operator must master their equipment to capture those magical underwater moments effortlessly. But beyond technical know-how, underwater filmmaking is about having fun and enhancing your diving experiences. So, take your time, learn at your own pace, and enjoy this creative journey.”
About NovoScuba
Founded in 2023, NovoScuba is reshaping dive education with a comprehensive, digitally native platform. Offering cutting-edge training programs for divers at all levels, NovoScuba sets a new benchmark in the diving industry by combining innovation with accessibility.
With ISO-certified courses, a student subscription model, and multilingual support, NovoScuba ensures that dive education is inclusive and engaging. More than just a training provider, NovoScuba fosters a global community of divers committed to exploration, collaboration, and sustainability.
Join the NovoScuba Underwater Moviemaker Course Today!
Dive into the world of underwater filmmaking and start creating cinematic stories that inspire. Learn more about the course and enroll today at www.novoscuba.com/novoscuba-underwater-moviemaker-course.
EXCLUSIVE: Jeff Goodman interviews Mark Spiers, CEO of New Scuba Diving Training Agency NovoScuba
NovoScuba’s Game-Changing Approach for Dive Store Owners: WE PAY YOU!
The diving world thrives on passion and adventure, but for many dive store owners, the financial and operational challenges can be as deep as the ocean.
NovoScuba, an emerging force in the diving world, is on a mission to transform this landscape for the better. With a revolutionary approach to dive store and training agency partnerships, NovoScuba is setting new standards for how dive stores can thrive while keeping their focus on delivering exceptional diving experiences.
A New Paradigm: NovoScuba’s Bold Mission
NovoScuba’s mission is straightforward yet profound: to disrupt the traditional dynamics between dive store owners and training agencies. Traditionally, dive stores have been subjected to substantial fees charged by training agencies, for membership, materials and certifications. These costs have often placed a heavy financial burden on store owners, cutting into their profits and limiting their ability to offer competitive prices to customers.
NovoScuba flips the script by offering a model where dive stores earn money, instead of paying high fees. Dive stores receive commissions for every student they register, and their certification costs are covered. This new model not only boosts profitability but also ensures clients get top-quality training at unbeatable prices.
Financial Upsides: Earn From Student Registration
NovoScuba’s approach is simple yet revolutionary. Dive stores partnering with NovoScuba can earn commissions for every student they enroll.
Here’s how it works: For every student enrolled through NovoScuba, dive stores receive a commission. Each student enrolled will receive their e-learning materials and certification credit included in their subscription. This arrangement is a significant departure from the traditional model, where dive stores often struggle to manage high overhead costs related to training fees and certification expenses.
NovoScuba’s approach ensures that dive stores can focus on what they do best—providing top-notch diving experiences—without being bogged down by excessive financial burdens, and the need to carry large stocks of materials.
Quality Training at a Great Price
NovoScuba stands out by offering high-quality, ISO certified, training that doesn’t break the bank, in fact our students will pay less than with most competing agencies. Clients benefit from top-notch education and safety standards at competitive prices. Dive store owners can confidently promote NovoScuba’s programs, knowing they’re offering fantastic training at affordable rates. This balance of quality and affordability helps dive stores build a strong reputation and attract more customers.
Your Brand is Your Business: NovoScuba’s Commitment to Showcasing Your Identity
At NovoScuba, we understand that your brand is your most valuable asset, and we’re committed to putting it front and centre. Unlike agencies that charge high fees to promote their own brand, we believe in investing in yours. With NovoScuba, you won’t be paying to advertise someone else’s logo alone, — our focus is on showcasing your unique identity. Certifications prominently feature your brand, as well as the training agency, reinforcing your store’s image and brand every step of the way. We’re here to support and elevate your brand, ensuring that your investment directly benefits your business.
Affordable Membership: An Investment in Your Success
NovoScuba’s membership model is designed with dive store owners in mind. Membership fees are kept low and include annual Pro member fees for your team. Payment can be made monthly or annually in your local currency, avoiding the hassle of exchange rate fluctuations. NovoScuba promises no exchange rate changes without a six-month notice, ensuring financial stability and simplifying budgeting. With a membership lasting 12 months from date of joining, you’ll enjoy a full year of NovoScuba’s benefits and support.
Streamlined Operations: Simplifying Your Workload
Handling administrative tasks can be a challenge, but NovoScuba makes it easier. We’ve streamlined certification procedures and reduced paperwork to help dive stores operate more efficiently. Certification processing is quick and straightforward, allowing more focus on teaching and customer service. Our system minimises bureaucracy by storing necessary forms in student profiles, reducing paperwork and administrative delays.
Crossover Made Easy
For dive stores looking to transition to NovoScuba’s model, the crossover process is designed to be smooth and hassle-free. NovoScuba provides support to ensure that the transition is as seamless as possible, helping dive store owners integrate into the new system with minimal disruption. Experienced dive Pros don’t need to undergo extensive retraining. Our crossover is designed to familiarise Pros with NovoScuba’s user-friendly platform, standards and course structures, and not to waste time and expense re-training in water.
With just a few simple steps, you’ll be ready to offer top-notch training through NovoScuba.
Comprehensive Business Support and Training Included in Your Membership
NovoScuba goes beyond financial benefits by offering experienced support and training. This value added service includes:
- Business Training: Optimise your operations with guidance on marketing, customer service, and best practices.
- Marketing and Promotion: Access resources to attract new customers and boost your store’s visibility. Enjoy cross promotions with NovoScuba to gain increased exposure.
- Ongoing Support: NovoScuba’s commitment to its partners extends beyond initial training and setup. The company offers ongoing support to address any issues or questions that arise. This continuous support ensures that dive store owners have a reliable resource to turn to whenever they need assistance.
Embracing Digital Natives: Instant Evolution and Continuous Improvement
NovoScuba’s digital-native approach is a game-changer. Leveraging cutting-edge technology, we ensure our services evolve and improve swiftly. Dive stores benefit from instant updates, the latest features, enhancements, and effective solutions, keeping them ahead of the curve. This continuous improvement helps dive stores stay competitive and deliver exceptional services. Whether it’s a new course update, additional marketing resources, or improved e-learning functions, NovoScuba’s digital infrastructure ensures that dive stores are always equipped with the most current and effective solutions. This continuous evolution not only helps dive stores stay ahead in a competitive market but also ensures they consistently provide top-quality services to their clients.
Why Is NovoScuba Doing This? – Fair Profit Sharing for Greater Access and Growth
At NovoScuba, we’ve taken a bold step by paying commissions to stores rather than following the traditional model of training agencies charging high fees. Our mission is to make diving accessible to everyone and to foster a growing community of new divers and continued education. By redistributing profits more equitably between stores and training agencies, we aim to create a more supportive and collaborative environment within the industry. We believe this approach not only helps individual stores thrive but also stimulates overall growth and innovation in diving. Our commitment to fair profit sharing reflects our dedication to the long-term health and expansion of the diving community.
Everyone is getting a piece of the pie.
Getting Started: Join the NovoScuba Revolution
Ready to revolutionise your dive store experience? NovoScuba is here to support your journey toward reduced costs, increased profitability, and enhanced operational efficiency. Get in touch with our team to learn how NovoScuba can transform your business.
For more information, email info@novoscuba.com or visit www.novoscuba.academy.
Lumbalumba Resort – Manado is an intimate dive and snorkel retreat nestled in Manado, North Sulawesi, Indonesia—a hidden gem within the world-renowned Coral Triangle, home to the planet’s highest marine biodiversity.
Email: info@lumbalumbaresort.com / Call: +62 (0) 812 430 2974 / Web: www.lumbalumbaresort.com
With only six luxurious chalets (just nine rooms), we provide a cozy, flexible atmosphere where every guest receives the genuine, personal attention they are looking for.
Email: info@lumbalumbaresort.com / Call: +62 (0) 812 430 2974 / Web: www.lumbalumbaresort.com
Our philosophy is simple: we can only succeed when you’re truly satisfied. Choosing to stay small allows us to deliver the extra-special, personalized service you seek, making your experience here genuinely unforgettable.
For us, you’re not just another tourist.
For you, we’re not just another dive resort.
Email: info@lumbalumbaresort.com / Call: +62 (0) 812 430 2974 / Web: www.lumbalumbaresort.com
Rustique situated in our lush bontanical gardens are 3 different types of accommodation, including a family Chalet.
Email: info@lumbalumbaresort.com / Call: +62 (0) 812 430 2974 / Web: www.lumbalumbaresort.com
Enjoy a relaxing dip in our infinity pool, unwind at the bar, and savor mouthwatering dishes from our renowned kitchen—each meal crafted to delight your taste buds in every bite.
Email: info@lumbalumbaresort.com / Call: +62 (0) 812 430 2974 / Web: www.lumbalumbaresort.com
Lumbalumba Resort has two different kinds of boat; our inboard powered, custom-made catamaran, Diver III, and Diver IV, our fast outboard-powered dive boat.
Email: info@lumbalumbaresort.com / Call: +62 (0) 812 430 2974 / Web: www.lumbalumbaresort.com
Both are very comfortable with lots of space to relax from, to and in between dives.
Email: info@lumbalumbaresort.com / Call: +62 (0) 812 430 2974 / Web: www.lumbalumbaresort.com
Experience stunning visibility and vibrant coral reefs teeming with schooling fish. Bunaken is also a haven for marine life, boasting a thriving population of Hawksbill and Green Sea Turtles. It’s not uncommon to encounter 15 to 20 turtles on a single dive or snorkeling trip!
Email: info@lumbalumbaresort.com / Call: +62 (0) 812 430 2974 / Web: www.lumbalumbaresort.com
But it’s not just about the big sights and wide-angle views. Close to the resort, you’ll find numerous muck and macro dive sites, reminiscent of the famous Lembeh Strait. And let’s not forget the gem of Lumbalumba—the spectacular House Reef, perfect for exploring at your own pace.
Email: info@lumbalumbaresort.com / Call: +62 (0) 812 430 2974 / Web: www.lumbalumbaresort.com
Read what what our guests think about us at
Tripadvisor
Email: info@lumbalumbaresort.com / Call: +62 (0) 812 430 2974 / Web: www.lumbalumbaresort.com
And read what our guests think of us at
SCUBAVERSE
Email: info@lumbalumbaresort.com / Call: +62 (0) 812 430 2974 / Web: www.lumbalumbaresort.com
Beyond diving and snorkeling, there’s is much to explore on land as well!
Discover the Tangkoko Jungle, home to fascinating wildlife like the rare Black Macaque, vibrant Hornbill birds, and the world’s smallest primate, the enchanting Tarsius Monkey.
Email: info@lumbalumbaresort.com / Call: +62 (0) 812 430 2974 / Web: www.lumbalumbaresort.com
Take a day trip to the Minahasa Highlands to witness active volcanoes, soothing hot springs, bustling local markets, intricate handicrafts, and breathtaking landscapes.
Email: info@lumbalumbaresort.com / Call: +62 (0) 812 430 2974 / Web: www.lumbalumbaresort.com
And for thrill-seekers, we offer exciting options like white-water rafting, perfect for those craving an extra dose of adventure!
Email: info@lumbalumbaresort.com / Call: +62 (0) 812 430 2974 / Web: www.lumbalumbaresort.com
We hope this newsletter has provided you with a glimpse into what we have to offer. However, it’s just the beginning—there’s so much more waiting for you!
We offer an incredible combination trip with
Black Sand Dive Retreat in Lembeh
We also offer our
Uncover North Sulawsi program with Pulisan Beach Resort
Email: info@lumbalumbaresort.com / Call: +62 (0) 812 430 2974 / Web: www.lumbalumbaresort.com
GETTING HERE
The easiest way to reach Manado is by flying with Singapore Airlines via Singapore. There are four direct flights each week, taking just three hours to get to Manado, with departures on Monday, Wednesday, Friday, and Saturday.
BOOK NOW!
Email: info@lumbalumbaresort.com
Call: +62 (0) 812 430 2974
Web: www.lumbalumbaresort.com
Facebook: www.facebook.com/lumbalumba.resort.manado
Instagram: www.instagram.com/lumbalumba.resort.manado/
Stay safe and healthy and we look forward to meet you in Manado soon!
Best wishes,
Juud, Roel and the whole Lumbalumba Team
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