News
Cayman is Making a Splash as Sponsor for DEMA’s ‘Go Dive Now’ US Pool Tour
Cayman Islands Department of Tourism sponsorship of tour boosts marketing outreach for Cayman’s dive operators through relationship building and media coverage
As principal sponsor of the Dive Equipment and Marketing Association’s (DEMA) Go Dive Now Pool Tour, the Cayman Islands Department of Tourism (CIDOT) is ensuring great media exposure for Cayman in major US markets, and the island’s dive operators are piggybacking on the promotion to reach more customers. The pool tour travels the U.S. attending large scale indoor and outdoor sports events and dive shows with a portable 4-foot deep pool that allows show attendees to try diving.
“I just love to see the excitement in their faces when they realize how easy it is to dive – sometimes it just shocking to them,” said tour coordinator ‘Big Wave’ Dave Reidenbach who actively promotes Cayman to people whose interest has been piqued. “You always want to tell someone about a cool place to dive, and Cayman is one of the best. They’ve got everything – Stingray City, the Kittiwake, the wall dives.”
The pool tour includes cities like Dallas, Philadelphia, Pittsburgh, Long Beach and Denver, and Cayman’s banners are well displayed and a poolside booth stocked with information. The sponsorship gives Cayman dive operators an opportunity to meet and mingle with local DEMA dive center members manning the pool.
“I think it’s great! The pool experience connects the new divers to local dive shops who certify them and then send the new divers to us in Cayman as referrals,” said Emma Jane Fisher, Sunset House Sales and Marketing. “We meet these U.S. dive shop staff face to face and it’s a really good start to these relationships.”
Red Sail Sports Sales and Marketing Manager Sarah Jane Harlan says building relationships with the local dive centers is important because everyone wants new divers to remain active in their new sport, this often requires working together.
“When we conduct a try-diving session in Cayman, we like to refer our customers back to their local dive center to pursue this new interest further,” she said. “The owner of a dive shop sought me out at Beneath the Sea Dive to let me know how much he appreciates our referrals. He’s managed to convert several of them into new divers, and these are the stories that we love to hear. We’re all in this together and we want to share our passion with others.”
Tom Ludington, General Manager of the Cayman Islands Department of Tourism in the U.S. says when space permits the poolside Cayman booth is open to all the island’s dive operators who are members of DEMA. Tour pool stops generally attract coverage from local television news outfits, newspapers and radio stations.
“We are getting a tremendous amount of media exposure,” said Ludington. “We’ve designed the branding on the pool and our popup tent to ensure we maximize the exposure for the Cayman Islands when media cameras are around.”
In addition to Red Sail Sports and Sunset House, Divetech, Ocean Frontiers and the Southern Cross Club are also busy attending dive and travel shows in these major U.S. markets. The pool tour is an added attraction in a competitive market, and a reminder that it takes the whole of Cayman to recruit and nurture new scuba divers for the future.
“It allows me to speak to divers and non-divers so we reach a broad customer base over the weekend of these events,” said Sarah Jane Harlan. “This year I have been promoting our “Back to the 80s” dive package as Red Sail Sports is celebrating its 30th anniversary. The package is well received by visitors to the pool, and I’m even taking bookings right there on the spot!”
Ho Ho Ho! Vobster Quay’s recording-breaking charity Santa diving event returns on Sunday 15th December 2024 for another round of festive fundraising frivolities. Run in aid of the Royal National Lifeboat Institution (RNLI) and Help For Heroes, this ever-popular annual fundraising event aims to raise sack-loads of cash for these two very deserving charities.
Divers of all levels are invited to grab their Santa outfits – and as much festive cheer as they can muster – and head down to Vobster Quay near Mells, Somerset for a mass sponsored Santa dive in aid of charity. In previous years, the event has attracted divers from the far corners of the UK to join in the festive merriment for a final festive dive before the Christmas and New Year break. Back in 2015, the event smashed the world record for the most Santa divers with 188 divers taking to the waters donning their festive finery – a record that remains unbeaten to this day!
Vobster Santas isn’t just about setting records – it’s also about raising some serious cash for charity. Vobster Quay encourages all divers to get into the spirit of the season to raise much-needed funds for two very deserving charities – the Royal National Lifeboat Institution (RNLI) and Help For Heroes.
Through individual sponsorship and online donations, divers can invite their friends, family and work colleagues to sponsor them to plunge into the balmy waters of Vobster Quay dressed in full festive finery. Since the very first Santa dive in 2007, the event has raised over £52,000 for charity. “It’s been over 17 years since the very first charity Santa dive took place at Vobster Quay and every year the event just keeps getting bigger and better” enthused Vobster Quay owner, Amy Stanton.
“Vobster Santas is a great way for divers to say a massive thank you to the both the RNLI and Help For Heroes – two very deserving charities close to our hearts. We’re immensely proud of all that Vobster Santas has achieved and hope that even more divers will join this year’s event on Sunday 15th December. I’m confident that we can make Vobster Santas 2024 the biggest yet!”.
Divers wishing to participate can get involved by simply registering their attendance at
www.vobster.com/event-vobstersantas.php.
Blogs
Dive into Adventure at Hideaway Beach Resort & Spa: The Ultimate Diving Destination in the Maldives
Tucked away in the remote northern Haa Alifu Atoll, Hideaway Beach Resort & Spa is a premier destination for anyone seeking an unforgettable underwater experience. With over 30 dive sites to explore, divers of all levels can witness the unique and mesmerising beauty of the underwater world. Whether you’re a seasoned diver or new to the sport, Hideaway offers an exceptional diving adventure that is not to be missed.
Explore the Beauty Beneath the Surface
Hideaway is perfectly situated near some of the most spectacular dive sites in the Maldives. The dive school and team at Hideaway offer a very personalised experience to ensure each diver gets an interactive, immersive experience.
Email: reservations@hideawaybeachmaldives.com / Call: +960 650-1515 / Website: www.hideawaybeachmaldives.com
Unique dive spots such as Theefaridhoo Thila (Heaven and Hell) as one of the 50 best dive sites in the whole of the Maldives, known for its beautiful soft coral gardens.
Email: reservations@hideawaybeachmaldives.com / Call: +960 650-1515 / Website: www.hideawaybeachmaldives.com
As the resort is located next to a channel which gives guests surprise visits from eagle rays, manta rays, guitar sharks and more.
Email: reservations@hideawaybeachmaldives.com / Call: +960 650-1515 / Website: www.hideawaybeachmaldives.com
One of the standout features of diving in the Haa Alifu Atoll is the abundance of rare and exotic marine species. The area is known for sightings of whale sharks, manta rays, turtles, and a variety of colorful reef fish. Diving at Hideaway Beach Resort & Spa offers a rare opportunity to encounter these creatures in their natural habitat, creating lifelong memories for guests.
Email: reservations@hideawaybeachmaldives.com / Call: +960 650-1515 / Website: www.hideawaybeachmaldives.com
Whether you’re exploring deep coral gardens, dramatic overhangs, or vibrant reef walls, each dive offers something new and exciting. The visibility in the Maldives is exceptional, often exceeding 30 meters, making it ideal for both underwater photography and general exploration.
Email: reservations@hideawaybeachmaldives.com / Call: +960 650-1515 / Website: www.hideawaybeachmaldives.com
Diving for All Levels
At Hideaway, we believe that everyone should have the opportunity to experience the thrill of diving. That’s why we cater to divers of all levels, from beginners to experienced professionals. Our professional dive center, led by expert instructors, offers a range of courses and guided dives. If you’re new to diving, you can start with an introductory course that will teach you the basics of scuba diving in a safe and controlled environment.
Email: reservations@hideawaybeachmaldives.com / Call: +960 650-1515 / Website: www.hideawaybeachmaldives.com
For more experienced divers, we offer advanced dive courses and guided excursions to some of the more challenging dive sites. Our instructors are knowledgeable and passionate about the local marine life, ensuring that every dive is not only safe but also informative and enjoyable.
Email: reservations@hideawaybeachmaldives.com / Call: +960 650-1515 / Website: www.hideawaybeachmaldives.com
Exclusive Diving Offer
To make your stay even more unforgettable, Hideaway is offering an exclusive diving package designed to enhance your experience both above and below the water. When you book a minimum 7-night stay, you’ll receive:
- 35% discount on room rates.
- Complimentary diving: 3 dives per person for 2 guests, allowing you to experience the beauty of the Maldives underwater world.
- Free meal plan upgrade: enjoy a complimentary upgrade from Bed & Breakfast to Half Board, or from Half Board to Full Board. Guests who prefer the White Platinum Plan (WPP) can avail it at a discounted rate.
This incredible offer provides the perfect opportunity to experience world-class diving while enjoying all the luxury and comfort that Hideaway Beach Resort & Spa is known for.
Email: reservations@hideawaybeachmaldives.com / Call: +960 650-1515 / Website: www.hideawaybeachmaldives.com
Combinable Offers for Even More Value
This diving offer can also be combined with our Anniversary and Honeymoon offers, allowing you to create the perfect celebration package. Whether you’re celebrating a milestone or simply seeking a romantic getaway, this offer ensures that you can enjoy the best of both worlds – luxurious accommodations and unforgettable diving adventures.
Email: reservations@hideawaybeachmaldives.com / Call: +960 650-1515 / Website: www.hideawaybeachmaldives.com
Terms & Conditions
- This offer is available exclusively for bookings made through the official Hideaway Beach Resort & Spa website using a specific booking code.
- The offer cannot be combined with other promotions available on the website or through other channels, nor can it be redeemed for cash.
- All dives are subject to weather conditions, ensuring the safety and enjoyment of all guests.
- Black-out dates: This offer is not available from 24th December 2024 to 9th January 2025.
To book this exquisite offer, use the Promo Code: SCUBA24FD
Email: reservations@hideawaybeachmaldives.com / Call: +960 650-1515 / Website: www.hideawaybeachmaldives.com
Hideaway is not just a resort; it’s a sanctuary for those seeking peace, adventure, and luxury. With spacious villas, private pools, and world-class dining options, the resort offers everything you need for a perfect holiday. From tennis, golf, gym, cycling to the exquisite underwater activities, unique dining options, Hideaway has something for everyone. And for diving enthusiasts, it provides an unparalleled opportunity to explore some of the most beautiful dive sites in the world.
Email: reservations@hideawaybeachmaldives.com / Call: +960 650-1515 / Website: www.hideawaybeachmaldives.com
Our dive center is fully equipped with state-of-the-art gear, ensuring that every dive is safe, comfortable, and enjoyable. Our instructors are passionate about the underwater world and are eager to share their knowledge with you, whether it’s your first dive or your 100th.
Email: reservations@hideawaybeachmaldives.com / Call: +960 650-1515 / Website: www.hideawaybeachmaldives.com
The Ultimate Dive Adventure Awaits
If you’re looking for an unforgettable diving holiday in the Maldives, look no further than Hideaway Beach Resort & Spa. With over 30 dive sites, unique marine life, and exclusive offers, we provide the ultimate underwater experience. Whether you’re celebrating a special occasion or simply seeking adventure, our diving package offers exceptional value and incredible memories.
Book now through our official website to take advantage of this exclusive offer and prepare for the dive adventure of a lifetime.
Email: reservations@hideawaybeachmaldives.com
Call: +960 650-1515
Website: www.hideawaybeachmaldives.com
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