Marine Life & Conservation
Carpe Diem Maldives Introduces Coral Reef Awareness Campaign in Celebration of IYOR 2018
The Maldives is one of the most appealing and diverse coral reef destinations in the world. The new digital campaign led by Carpe Diem Maldives promotes awareness towards the status of the destination’s coral reefs.
Recreational and professional divers are invited to share their underwater images through Instagram and Facebook channels using hashtags #maldivesreefawareness #carpediemmaldives and #IYOR2018 stating information to three related Ds – dive, date and depth – on each image.
2018 was announced International Year of the Reef – IYOR – www.iyor2018.org – for the third time since 1997 by International Coral Reef Initiative (ICRI), an informal partnership between the Nations and organisations that strive to preserve coral reefs and related ecosystems around the world. IYOR is a global effort to increase awareness and understanding on the values and threats to coral reefs, as well as to support related conservation, research and management efforts.
Francis Staub, International Coordinator for the Year of the Reef for ICRI states:
“We welcome this initiative embracing modern media and recognising public awareness as an essential element of coral reef conservation. Campaigns such as this ensure that the general public understands the value of, and the threats to coral reefs. Furthermore, the ongoing stream of images through #maldivesreefawareness on social media channels provides marine scientists and other stakeholders around the world access to real time data on coral reefs in The Maldives.”
Regularly visited dive sites across the Maldivian atolls will be captured to show the real time reef status amidst the effects of global warming, while also recording the ongoing recovery and conservation efforts being carried out by organisations such as Coral Reef CPR. At the same time, the digital campaign encourages public engagement and general awareness to the importance of coral reefs globally.
Haris Mohamed, Acting Managing Director for Maldives Marketing and Public Relations Corporation says:
“Recently awarded World’s Leading Dive Destination at the 24th annual World Travel Awards, the Maldives attracts divers from around the world to experience the beauty of our underwater marine life and reefs. This initiative by Carpe Diem Maldives highlights the conservation efforts various organisations are carrying out to ensure our reefs remain resilient and healthy for generations to come. We strongly encourage all divers to the Maldives to share their images on social media with the hashtag #maldivesreefawareness.”
PADI Regional Manager for The Maldives, Matt Wenger, explains:
“Coral reefs are among the most beautiful ecosystems on the planet and PADI works with local communities around the world to ensure that residents understand the value of their local treasure. With close to 1.2 million tourist arrivals a year to The Maldives, initiatives like Carpe Diem’s #maldivesreefawareness are so important to get the message across about the beauty of the underwater world and why we need to do everything we can to protect it. We wholeheartedly encourage all divers to participate in this simple yet effective image sharing campaign.”
The digital campaign, which will run exclusively in The Maldives until December 31st, 2018, will be promoted to guests on Carpe Diem’s liveaboard dive cruises and at the upcoming resort in Raa Atoll. Carpe Diem Cruises welcome up to 60 divers weekly across all three of their luxury liveaboard cruises. Towards the end of 2018, campaign images posted throughout the year can be submitted to a panel of professional photographers, conservationists and IYOR officials, with a chance of winning a 4-night stay in 2019 at the new resort Carpe Diem Beach Resort & Spa.
For more information visit www.carpediemmaldives.com
After a two-year tour of UK art galleries, community spaces and aquariums, the Shark Trust’s acclaimed Oceanic31 exhibition takes its final bow at the Royal Geographical Society later this month. And the unique collection of artwork, depicting 31 species of oceanic sharks and rays, donated by 31 artists, is now open for bids from art lovers and shark enthusiasts. The online auction, launched today, will close on the 7th December at 8pm (BST). The money raised will support the Shark Trust Oceanics Programme.
People can now bid on 27 of the artworks by visiting this website:
https://superstars-auctions.com/sharktrustauction
It is a chance to own a beautiful piece of original art and to support the Shark Trust. The timing of the auction also means that these would make a very special Christmas gift for any shark-lover.
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- Bigeye Thresher Shark by Janina Rossiter
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- Carcharodon carcharias by Jimmy Higgs
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- Croc VR 2030 by Tom Mead
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- Oceanic Whitetip by ATM
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- Silky Street by ScapaJoe
The diversity of pieces mirrors that of the sharks and rays they represent. You can bid on paintings, digital creations, sculptures, mixed media and more. You can pick your favourite artist or species of shark. Or you can select the perfect artwork to make a statement in your home or office. Whichever you choose, you will be supporting the work to protect these amazing animals.
One of the pieces of art has been selected to be auctioned live by Steve Backshall at the For the Love of Sharks event at the Royal Geographical Society in London on the 29th November. In addition to this, two further pieces will be raffled at this event, giving people a chance to win an incredible piece of shark art. For the Love of Sharks is the Shark Trust’s flagship evening. A night to celebrate sharks. Steve Backshall is the headline speaker at this event that will see other prominent shark advocates join him on stage.
Tickets for the event can be snapped up here:
https://thesharktrust.org.uk/Event/flos24
Those that would like to see the Oceanic 31 exhibition have one final chance. It is being displayed at the Pavilion at the Royal Geographic Society from 26th November until the 7th December. Entry is free.
Find out more here:
https://www.rgs.org/events/upcoming-events/oceanic-31
Paul Cox, Shark Trust CEO, Said “This exhibition has given us the opportunity to reach out to a new audience. And inspire more people with the wonderful sharks and rays on which our Big Shark Pledge campaign is based. We are immensely grateful to the 31 artists who have worked so hard to create these works.”
Bid for your favourite Oceanic 31 artwork here:
https://superstars-auctions.com/sharktrustauction
Banner Image: Smooth Hammerhead by Alicia Hayden
Until 28 November, prizes worth a massive £10,000 – including experiences, products and tuition – feature in a line-up of items that can be won for £5 in an online prize draw to celebrate Bite-Back Shark & Marine Conservation’s 20th anniversary and help generate crucial funds for the future.
Top of the list of prizes is the chance to spend time with adventurer and wildlife expert Steve Backshall, a workout session with Nat Geo star Aldo Kane, a kayaking trip alongside white-water expert and diver Sal Montgomery and a Zoom call with ‘shark whisperer’ Cristina Zenato.
On top of that, some of the most admired companies in the diving and scuba industry have been quick to support the charity with fabulous prizes that make the £5 ticket price worth more than just a flutter.
Master Liveaboards, BSAC, Midlands Diving Chamber, Go Freediving and Blue Shark Snorkel have all generously donated experience prizes, while celebrated photographer Alex Mustard has donated a print and artists Scott Gleed and Olivier Leger have donated a sculpture and illustration to help boost the fundraising pot.
Fourth Element has donated Ocean Positive gear and LA watch company Nodus has gifted the charity a stunning dive watch. For land lovers, the charity has included a five star London hotel stay at Bankside Hotel plus a family visit to Longleat Safari Park in the roster of prizes.
Campaign director for Bite-Back, Graham Buckingham, said: “We’ve been overwhelmed with support from companies and individuals that we truly admire and who have supported us on our 20 year journey and we’re truly grateful to them all. While we feel incredibly proud of our achievements over the past two decades – and we are super excited about the next chapter – this prize draw isn’t a vanity project. It represents a real lifeline to our work and important advancements in the global protection of sharks. So we hope divers, dive clubs and even bargain hunters grab some tickets to make this a massive success.”
The charity hopes that the prize draw will generate crucial funds to launch a brand new, ground-breaking, campaign to enrol the public and increase support for the protection of sharks around the world.
To enter the competition visit www.bite-back.com/prizedraw. The prize winners will be announced on 1 December 2024.
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