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Can reef conservation be both enjoyable and profitable?
At Wakatobi Dive Resort, guests are always thanked for coming to enjoy this special place, as it is their presence that creates the magic making ongoing reef conservation efforts a reality. “The more you know, the more you notice,” says in-house marine biologist Julia Mellers. “And what better place to learn about reef biodiversity and custodianship than in Wakatobi.”
“My main project for the first year is to establish a way of monitoring the health of Wakatobi’s reef ecosystem,” Julia says. “This will allow us to provide hard scientific proof that Wakatobi’s conservation model measurably benefits reef health. Holding a finger to the pulse of the reef will also assist management decisions, such as identifying priority areas for increased protection.”
Modern methods for reef management
The Wakatobi Reef Health Assessment program utilizes a customized set of modern imaging and data analysis techniques that provide a comprehensive indication of the state of a reef ecosystem. “We use the latest ecological theory, technology, and artificial intelligence to develop a novel package to efficiently and robustly measure reef health,” Julia says. “This will enable us to monitor how Wakatobi’s reefs are faring throughout the protected area without significantly diverting resources from protecting the reefs.”
The process begins in the water, capturing the reef’s sights, sounds, and landscape. Above water, Julia is developing and implementing analysis methods and training machine learning models to extract measures of reef health from captured data. When not on the island, she will research new approaches and ideas for coral reef assessment and help spread the word about Wakatobi’s scientific initiative.
“It’s an absolute privilege to work within a system that benefits both the reefs and the local people,” says Julia. “It also gives us a unique opportunity to assess and document reef health and dynamics within an ecosystem that is actually getting healthier. In stark contrast to declines in coral health recorded elsewhere, our scientific data is already beginning to demonstrate Wakatobi’s astonishing biodiversity – which is evident to anyone who ventures underwater at the resort.”
The program focuses on three indicators of reef health: the diversity of the reef community, which measures the variety and abundance of living organisms colonizing the reef surface; structural complexity, describing the degree to which the reefs incorporate elaborate details; and reef soundscapes, recording the noise a reef’s inhabitants make, including the snapping of shrimp and the feeding sounds of fish. By measuring these elements, it is possible to estimate how much life the habitat supports.
“Luckily, we don’t have to work all that out manually,” Julia says. Artificial intelligence plays a vital role. “I train machine learning models to identify signals of reef functioning that would otherwise be undetectable. For example, a model can be trained to recognize the sounds that characterize a healthy reef. This allows us to monitor the reefs at a scale, and with a thoroughness that would otherwise be inconceivable.”
Julia and the dive team have also started an eDNA survey of the reefs. ”This involves taking seawater samples near the reef at different depths and filtering them to trap environmental DNA (eDNA) that organisms shed into the water,” Julia explains. “The samples are now in a lab, where the DNA is labeled using probes and sequenced to identify which species are around. Using this technique, we should be able to detect hundreds of species from just a single litre of seawater. It’s a very cool process!”
A Wakatobi welcome
Julia says the Wakatobi team has been exceptionally supportive and welcoming. “They are able to maintain a totally laid-back atmosphere while coordinating an exceptionally professional operation.” She adds that Wakatobi feels remote in the best ways, with pristine reefs, peace, and quiet, while also being an extremely comfortable and well-connected place to work.
“Working within a system that works for the reefs because it works for the people is an absolute privilege,” she says. “It also gives us a unique opportunity to unpick reef health and dynamics within an ecosystem that is actually getting healthier. In stark contrast to declines recorded elsewhere, our scientific data is already beginning to demonstrate the astonishing biodiversity evident to anyone who ventures underwater at Wakatobi.”
The Wakatobi team has also proven to be an invaluable source of knowledge about the local ecosystem,” Julia says. “Wakatobi makes the perfect scientific laboratory. Being able to go from library to laptop to reef, all in the space of a hundred meters, is the perfect recipe for generating new ideas and trying them out. It is so exciting to work with open-minded innovators keen to try novel approaches and look at things from different angles.”
“Having such a dynamic team has meant that we’ve made progress quickly,” Julia says. “So far, we have a highly accurate machine learning model that classifies the reef community, a method to analyze the sounds that reef critters make, and a fully automatic way of measuring fish abundance. We are also in a position to add to this repertoire, trialing different techniques to quantify the complex 3D structure that corals make. We have added DNA analysis to the arsenal, which enables us to detect biodiversity invisible to the naked eye.”
From frogs to frogfish
Julia acquired her love of nature and biology from her parents, whom she describes as eco-friendly before the concept became trendy. “Camping, compost heaps, and Attenborough documentaries were features of a nature-centric English childhood. I raised pond-dwelling critters, peered down microscopes, and became transfixed by cephalopods.” Biology was an inevitable choice, she says, and the sea came into her life at a young age. “Having long been a sailor, with a family of sailors, I am at home at sea,” she says. “I took my first sip of compressed air at the bottom of a swimming pool in London and have spent as much time as possible eye-to-eye with octopuses since.”
After completing an undergraduate degree in biology at Oxford University, Julia shifted her Master’s focus to marine biology. It was a move she describes as swapping frogs for frogfish. “I went into marine biology because I see marine biological research as a powerful tool to connect people with the planet,” she says. “Of course, nature should be worth more to us preserved than destroyed – but if you can’t put a price on it, no one pays. Wakatobi has created an economic engine that financially incentivizes reef custodianship. This leads to an ideal scientific setting – demonstrably vibrant reefs linked to genuine socio-economic fairness.“
Julia’s Master’s project was done in collaboration with the Australian Institute of Marine Science and investigated mysterious bare rings of sand that surround reef patches within algal meadows. “We think these ‘reef halos’ form because foraging fish will only venture a short way from the shelter of a coral patch if they are under threat from patrolling sharks,” she says. “Since you can spot these halos from satellite images, they could be a neat way of keeping an eye on shark populations from space… and a possible addition to Wakatobi’s monitoring program”!
As the Reef Health Assessment program progresses, Julia will create new learning and participation opportunities for guests to enhance the depth and enjoyment of their Wakatobi experience. Wakatobi Dive Resort will also continue to provide updates and insights on the important work Julia and the rest of the Wakatobi team are doing to understand and protect some of the world’s most pristine and spectacular coral reefs.
Many thanks go to Wakatobi’s guests, whose continued enjoyment of the marine preserve helps keep ongoing reef protection efforts a reality!
Contact the team at office@wakatobi.com or enquire >here.
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The programme is one of the largest marine citizen science activities of its kind in the UK. Volunteers taking part will not only be clearing our beaches of litter, but help the Marine Conservation Society, the UK’s leading ocean membership charity, to gather vital data to create change for cleaner and healthier seas.
This year’s Great British Beach Clean is being sponsored by Ireland’s leading soup brand, Cully & Sully Soup, whose support is helping to raise awareness of marine litter and protect UK beaches from pollution.
To sign up for a beach clean, or organise your own, simply visit the charity’s website.
Key stats and facts
- At last year’s Great British Beach Clean, 5,416 volunteers conducted 428 beach cleans over 10 days, surveying 64,139 metres of coastline. A total of 129,391 pieces of litter were collected, filling 1,426 bags and weighing 7,476 kg.
- The Marine Conservation Society has recorded an average drop of 80% in carrier bags found on UK beaches since charges were introduced, showing that policies to reduce plastic work.
- Data collected during the Great British Beach Clean contributes toward the charity’s annual State of our Beaches report. Last year’s report recorded a 14% increase in drinks-related litter.
- The report also showed that nine out of 10 beach litter items found on beaches by Marine Conservation Society volunteers last year were made from plastic.
- Sewage plays a large part in the pollution problem. In 2023, over 29,500 sewage-related items, including more than 21,000 wet wipes, were recorded across the UK and Channel Islands, with sewage-related items present on 72% of surveyed beaches.
- Data from the Marine Conservation Society’s Great British Beach Clean contributes to a global database, International Coastal Cleanup.
Key messages:
- Data collected by volunteers during the Great British Beach Clean shows the positive result of policies like carrier bag charges, and how they work to reduce litter on our beaches.
- Plastic still remains the most common form of beach pollution – highlighting the urgent need for further action to tackle the single-use plastic problem such as charges, bans and deposit return schemes.
- The Marine Conservation Society is calling for governments across the UK implement world-class deposit return schemes for drinks containers including glass, plastic, and cans, without any further delay. Currently the proposed scheme is set to start in October 2027, but with Wales being the only country to include glass.
- The charity hopes that the recent bans on single-use plastics, such as cutlery, will lead to a noticeable reduction in the amount of single-use plastic cutlery polluting our beaches, much like the positive impact of the carrier bag charge.
- Sewage-related pollution, such as period products and wet wipes, are still prevalent on our beaches. Governments of the UK must turn the tide on pollution and end untreated sewage damaging our marine environment.
- You can support the charity by helping to clean up the UK’s beaches and collecting valuable data that supports efforts to address sewage pollution effectively.
ON THE DEPOSIT RETURN SCHEME:
Lizzie Price, Beachwatch Manager at the Marine Conservation Society: “It’s fantastic to see real-world evidence of the effectiveness of policies such as carrier bag charges in tackling pollution from single-use plastics. There’s no denying that these measures have helped to reduce litter on our beaches. However, we cannot afford to become complacent.
“Drinks-related litter, such as bottles and cans, were found on 97% of UK beaches surveyed last year. We need wider policies such as charges, bans, or deposits on more single-use items where possible, including the proposed deposit return schemes for plastic bottles, cans, and glass. We must keep moving towards a society that repairs, reuses, and recycles.”
ON SEWAGE POLLUTION:
Rachel Wyatt, the Marine Conservation Society’s Water Quality Policy & Advocacy Manager:
“Our seas cannot sustain the deluge of sewage that is being dumped into our waterways on a weekly basis. Our beach clean volunteers find thousands of sewage-related litter items washed up on the beaches every year, but it’s not just physical pollution that is harmful to us and marine life. Raw sewage contains a cocktail of bacteria, viruses, harmful chemicals, and microplastics which is a disaster for our ocean. Governments of the UK must turn the tide on pollution and end untreated sewage damaging our marine environment, so that we can all enjoy sewage-free seas.”
ON VOLUNTEERING:
Clare Trotman, Beachwatch Officer at the Marine Conservation Society, said: “The work we do at the Marine Conservation Society simply wouldn’t be possible without the dedication of our volunteers, who help gather crucial beach litter data. This information is invaluable in shaping scientific understanding and driving the changes needed to protect our precious marine environment.
“With beach cleans taking place all over the UK and Channel Islands, there are countless opportunities to get involved and support us this year. And if you can’t make it to the beach, you can still contribute by organising a local litter pick and survey in your area.”
Cully Allen from Great British Beach Clean sponsor, Cully & Sully Soup, said: “We are excited to be part of the UK’s biggest beach clean initiative for a third year. As a B Corp, doing good is at the core of what we do. We are always striving to do better internally as a business, but we really enjoy when we get to encourage and join our customers in doing good. We are looking forward to getting stuck into the beach cleans again this year, serving up our soup to the SOUPer volunteers and taking direct action on marine litter.”
The following beach cleans are currently set to take place:
| Date | Region | County | Beach & link |
| 20/09/2024 | Weston-Super-Mare | North Somerset, England | Uphill Beach |
| 20/09/2024 | Wirral | Cheshire, England | West Kirby Beach |
| 21/09/2024 | Weston-Super-Mare | North Somerset, England | Sand Bay Beach |
| 21/09/2024 | Cramond | Edinburgh, Scotland | Cramond Beach |
| 21/09/2024 | Aberdeen | Aberdeenshire, Scotland | Aberdeen City Beach |
| 22/09/2024 | Formby | Merseyside, England | Formby Beach |
| 23/09/2024 | Portsmouth | Hampshire, England | Southsea Beach |
| 25/09/2024 | Littlehampton | West Sussex, England | Littlehampton East Beach |
| 27/09/2024 | Swansea | Glamorgan, Wales | Swansea Beach |
| 27/09/2024 | Portstewart | Londonderry, N. Ireland | Portstewart Beach |
| 27/09/2024 | Cleethorpes | Lincolnshire, England | Cleethorpes Beach |
| 27/09/2024 | Brixham | Devon, England | St Mary’s Beach |
| 28/09/2024 | Rhoscolyn | Isle of Anglesey, Wales | Borth Wen Beach |
| 28/09/2024 | Charmouth | Dorset, England | Charmouth Beach |
| 29/09/2024 | Wallasey | Merseyside, England | New Brighton Beach |
Find more information about the Marine Conservation Society at www.mcsuk.org.
The diving world thrives on passion and adventure, but for many dive store owners, the financial and operational challenges can be as deep as the ocean.
NovoScuba, an emerging force in the diving world, is on a mission to transform this landscape for the better. With a revolutionary approach to dive store and training agency partnerships, NovoScuba is setting new standards for how dive stores can thrive while keeping their focus on delivering exceptional diving experiences.
A New Paradigm: NovoScuba’s Bold Mission
NovoScuba’s mission is straightforward yet profound: to disrupt the traditional dynamics between dive store owners and training agencies. Traditionally, dive stores have been subjected to substantial fees charged by training agencies, for membership, materials and certifications. These costs have often placed a heavy financial burden on store owners, cutting into their profits and limiting their ability to offer competitive prices to customers.
NovoScuba flips the script by offering a model where dive stores earn money, instead of paying high fees. Dive stores receive commissions for every student they register, and their certification costs are covered. This new model not only boosts profitability but also ensures clients get top-quality training at unbeatable prices.
Financial Upsides: Earn From Student Registration
NovoScuba’s approach is simple yet revolutionary. Dive stores partnering with NovoScuba can earn commissions for every student they enroll.
Here’s how it works: For every student enrolled through NovoScuba, dive stores receive a commission. Each student enrolled will receive their e-learning materials and certification credit included in their subscription. This arrangement is a significant departure from the traditional model, where dive stores often struggle to manage high overhead costs related to training fees and certification expenses.
NovoScuba’s approach ensures that dive stores can focus on what they do best—providing top-notch diving experiences—without being bogged down by excessive financial burdens, and the need to carry large stocks of materials.
Quality Training at a Great Price
NovoScuba stands out by offering high-quality, ISO certified, training that doesn’t break the bank, in fact our students will pay less than with most competing agencies. Clients benefit from top-notch education and safety standards at competitive prices. Dive store owners can confidently promote NovoScuba’s programs, knowing they’re offering fantastic training at affordable rates. This balance of quality and affordability helps dive stores build a strong reputation and attract more customers.
Your Brand is Your Business: NovoScuba’s Commitment to Showcasing Your Identity
At NovoScuba, we understand that your brand is your most valuable asset, and we’re committed to putting it front and centre. Unlike agencies that charge high fees to promote their own brand, we believe in investing in yours. With NovoScuba, you won’t be paying to advertise someone else’s logo alone, — our focus is on showcasing your unique identity. Certifications prominently feature your brand, as well as the training agency, reinforcing your store’s image and brand every step of the way. We’re here to support and elevate your brand, ensuring that your investment directly benefits your business.
Affordable Membership: An Investment in Your Success
NovoScuba’s membership model is designed with dive store owners in mind. Membership fees are kept low and include annual Pro member fees for your team. Payment can be made monthly or annually in your local currency, avoiding the hassle of exchange rate fluctuations. NovoScuba promises no exchange rate changes without a six-month notice, ensuring financial stability and simplifying budgeting. With a membership lasting 12 months from date of joining, you’ll enjoy a full year of NovoScuba’s benefits and support.
Streamlined Operations: Simplifying Your Workload
Handling administrative tasks can be a challenge, but NovoScuba makes it easier. We’ve streamlined certification procedures and reduced paperwork to help dive stores operate more efficiently. Certification processing is quick and straightforward, allowing more focus on teaching and customer service. Our system minimises bureaucracy by storing necessary forms in student profiles, reducing paperwork and administrative delays.
Crossover Made Easy
For dive stores looking to transition to NovoScuba’s model, the crossover process is designed to be smooth and hassle-free. NovoScuba provides support to ensure that the transition is as seamless as possible, helping dive store owners integrate into the new system with minimal disruption. Experienced dive Pros don’t need to undergo extensive retraining. Our crossover is designed to familiarise Pros with NovoScuba’s user-friendly platform, standards and course structures, and not to waste time and expense re-training in water.
With just a few simple steps, you’ll be ready to offer top-notch training through NovoScuba.
Comprehensive Business Support and Training Included in Your Membership
NovoScuba goes beyond financial benefits by offering experienced support and training. This value added service includes:
- Business Training: Optimise your operations with guidance on marketing, customer service, and best practices.
- Marketing and Promotion: Access resources to attract new customers and boost your store’s visibility. Enjoy cross promotions with NovoScuba to gain increased exposure.
- Ongoing Support: NovoScuba’s commitment to its partners extends beyond initial training and setup. The company offers ongoing support to address any issues or questions that arise. This continuous support ensures that dive store owners have a reliable resource to turn to whenever they need assistance.
Embracing Digital Natives: Instant Evolution and Continuous Improvement
NovoScuba’s digital-native approach is a game-changer. Leveraging cutting-edge technology, we ensure our services evolve and improve swiftly. Dive stores benefit from instant updates, the latest features, enhancements, and effective solutions, keeping them ahead of the curve. This continuous improvement helps dive stores stay competitive and deliver exceptional services. Whether it’s a new course update, additional marketing resources, or improved e-learning functions, NovoScuba’s digital infrastructure ensures that dive stores are always equipped with the most current and effective solutions. This continuous evolution not only helps dive stores stay ahead in a competitive market but also ensures they consistently provide top-quality services to their clients.
Why Is NovoScuba Doing This? – Fair Profit Sharing for Greater Access and Growth
At NovoScuba, we’ve taken a bold step by paying commissions to stores rather than following the traditional model of training agencies charging high fees. Our mission is to make diving accessible to everyone and to foster a growing community of new divers and continued education. By redistributing profits more equitably between stores and training agencies, we aim to create a more supportive and collaborative environment within the industry. We believe this approach not only helps individual stores thrive but also stimulates overall growth and innovation in diving. Our commitment to fair profit sharing reflects our dedication to the long-term health and expansion of the diving community.
Everyone is getting a piece of the pie.
Getting Started: Join the NovoScuba Revolution
Ready to revolutionise your dive store experience? NovoScuba is here to support your journey toward reduced costs, increased profitability, and enhanced operational efficiency. Get in touch with our team to learn how NovoScuba can transform your business.
For more information, email info@novoscuba.com or visit www.novoscuba.academy.
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